Professional SEO Services Still Widely Used
In 2019, it can be fairly easy to overlook the value of professional SEO services. Many online businesses and website owners place their focus elsewhere, as by devoting most of their resources to paid marketing channels. And this is perfectly reasonable in terms of how the landscape of the internet has changed. But even though […]
Does Your Digital Marketing Company Utilize Mobile Video?
It’s no secret that mobile marketing is increasingly high on the list of priorities for any given digital marketing company. I’ve discussed its importance before while emphasizing the need for a strategy that encompasses multiple platforms and takes into account the unique web browsing habits of your target audience. Not all users are married to […]
Web Design Companies Must Limit Load Times
Web design companies set the stage for search engine optimization, regardless of whether those same companies actually contribute SEO services to a given site. This is because the way a site’s content is displayed has a substantial impact on how customers engage with it, and whether they boost its ranking. The effects of design may […]
Los Angeles Social Media Company Corrects Your Past Mistakes
For a Los Angeles social media company, day-to-day work may involve not just marketing but also the slightly different and more controversial task of reputation management. Work in that area might entail reacting to the airing of a client’s dirty laundry, or locating and finding that laundry before it is discovered. On the other hand, […]
How an SEO Company Can Tap Into Viral Trends
The work of an SEO company is never done. It should be clear to most readers that this sort of work involves constant monitoring and revision, to stay ahead of changes in the internet landscape and to make sure that a site’s SEO focus remains in line with brand identity and overall strategy. But it […]
A.I. Won’t Replace a Los Angeles Digital Marketing Company
Is the average Los Angeles digital marketing company at risk of being replaced by artificial intelligence? Not likely. And if you’re a client of such a company, you probably don’t want to see that happen any time soon. Recently, the online marketing industry association IAB Europe conducted a survey in partnership with the media and […]
Talk to Your Web Design Company about Continuous Scroll
At this point, any given Los Angeles web design company should have continuously-scrolling pages in their portfolio. But prospective clients for such a company might want to ask whether it is the only thing in their portfolio. Continuous scroll – the practice of having additional content pre-load as you move down a page – began […]
How a Social Media Company Balances Images and Text
There has long been a visual component to the work of most any social media company. But as the landscape of the web continues to evolve, visual content is taking up more and more space. For many a social media company, Instagram is a crucial elements of client marketing campaigns, with relevant content comprised almost […]
How an SEO Firm May Target Featured Snippets
The central role of an SEO firm has always been the same: to move a client’s site as close to the top of search results while maximizing real estate on page one. But many details of that role have morphed over time. There are different ways of occupying and utilizing that real estate, and a […]
Emma Stone’s Lesson for a Los Angeles Digital Marketing Company
As a Los Angeles digital marketing company, we at Pink Shark Marketing are perhaps more readily influenced by celebrity culture than a company in, say, North Carolina. But there was a nationally trending news story in the wake of the Golden Globes that I thought might be instructive for some digital marketers and their clients. […]