Seeking Harmony Between SEO Specialist and Overall Marketing
I recently heard from another SEO specialist about a disagreement that he had had with a client concerning the promotion of a marketing campaign’s landing page within the larger framework of search engine optimization. The story illustrated the misplaced expectations that clients sometimes have when dealing with an SEO specialist or web marketing agency. What […]
Long-Term Returns from Investing in a Web Marketing Agency
There’s a certain message that this blog has repeatedly conveyed about search engine optimization, but it also relates to what a client should expect from a web marketing agency in general. In fact, it’s advice for life in general. If someone promises you an immediate, outsized return on your investment, you’d better look very closely […]
Local Web Design Firm vs. Telecommuting
Generally speaking, it’s equally acceptable to hire a local web design firm or one that provides a service for you remotely. There are certainly advantages to being able to sit down face-to-face with a contractor and to know that you and they are keeping roughly the same hours. But a telecommuter might prove to be […]
Does Your Social Media Marketing Overlook Instagram?
You probably recognize Facebook, Twitter, and Instagram as the “big three” outlets for social media marketing. You probably also would agree that of these three, Instagram is the least important. Statistics seem to indicate that this is a fairly common perception. According to a survey by Buffer of social media marketing professionals, only 70 percent […]
Does Your Los Angeles SEO Company Recognize User Intent?
Among prospective clients of a Los Angeles SEO company, there is still a too-common impulse to reduce search engine optimization to the most superficial keywords. But site owners must understand that a web marketing firm’s work is more nuanced than that. Or at least, it should be if you want to get the best return […]
The Undeclared Value of a Digital Marketing Company
You probably don’t need another reminder about the importance of a good digital marketing company. But recent reports indicate that for the first time ever, online advertising represents half of all advertising sales in the US. This is significant in and of itself, but it doesn’t reflect the true value of digital advertising in today’s […]
SEO Tribunal Named Pink Shark Marketing a Top SEO Company in Los Angeles
SEO Tribunal Named Pink Shark Marketing a Top SEO Company in Los Angeles At Pink Shark Marketing we provide digital marketing services for businesses in a variety of industries. Specializing in branding and increasing the business reach, we work tirelessly to bring the most amazing projects and help our clients achieve their marketing goals. […]
Customizability is the Gift of a Local Web Design Firm
Today, there are abundant tools for do-it-yourself web design. So when you decide to partner with a local web design firm, that decision should be based on a clear understanding of the advantages they provide compared to the DIY alternative. Arguably, the clearest such advantage is a greater sense of customizability. So if you have […]
How Newfound Transparency Affects a Local Social Media Company
Your local social media company may have to readjust its marketing strategies to accommodate the latest changes in how the world’s largest social media platform displays third-party advertising. As part of a continuing effort to right past wrongs and alleviate user concerns regarding deceptive use of targeted advertising, Facebook recently announced that it would bolster […]
A Los Angeles SEO Company Creates Trends Instead of Following
I’ve frequently used this blog to discuss some of the industry trends that can affect a Los Angeles SEO company. But it is important to note that promoting understanding of such trends does not presuppose that they should always be followed. Certainly, where the work of a Los Angeles SEO company is concerned, blind adherence […]