Avoid Conflict with Your Web Design Company by Anticipating It
As I’m sure I’ve said before, it is often instructive for a Los Angeles web design company to take note of problems that clients and other firms have encountered with one another. It is always a good idea to anticipate issues before they become problems, and to establish potential solutions ahead of time. Someone recently […]
New Year’s Resolutions and Your Los Angeles Social Media Company
It’s often worthwhile for a Los Angeles social media company and its clients to keep an eye on viral news stories and consider what they might say about commercial social media campaigns. These efforts need not be limited to stories involving a competing business or another Los Angeles social media company. They may also include […]
Remember: Your Local SEO Company Cannot Optimize Weak Content
In this blog, I’ve often voiced criticism for the local SEO company that makes outsized promises to clients. It’s increasingly difficult for such a company to even follow through on those promises through unscrupulous means, since search algorithms are increasingly sophisticated and practically immune to black hat techniques. But the industry still has to cope […]
An Internet Marketing Company Must Show Clients All Metrics
When the owner of a website asks an internet marketing company (Company) to demonstrate his or her return on investment, that company should pull upon a wide range of metrics to show that customer reach, engagement, and conversions are all improving. This is equally true of paid marketing campaigns and organic processes like social media […]
Discussing Trends With Your Web Design Company
Does your web design company have new ideas for the coming New Year? With 2018 winding down, industry sites all across the internet are publishing professional speculation about the hot new trends that might proliferate in the months ahead. You can easily search for articles on the topic right now, but you should hesitate before […]
A Social Media Campaign Should Adopt Innovations Quickly
If your social media campaign has recently adopted the “stories” features of Instagram or YouTube, you may not be aware of its origins on Snapchat. The sharing of similar features across different platforms is a testament to the early successes that such innovations have shown by increasing engagement. And for the architects of a social […]
A Resource for the Los Angeles SEO Company of the Future
There is a study in the November issue of Marketing Science which points to possible forthcoming changes in how a Los Angeles SEO company might do its business. One expects a company in this region to be particularly close to the cutting edge of the industry, and that includes the speedy adoption of new technological […]
A Good Digital Marketing Firm Mixes “Mundane” with “Cutting Edge”
A digital marketing firm, like a company representing any other industry, is often on the lookout for new, game-changing developments in its field. If you’re a client of such a firm, you’re probably keeping your eyes open for the same thing. It could be what gives you the edge on your competitors and brings in […]
Can A.I. Replace a Local Web Design Company?
With artificial intelligence growing to encompass more and more aspects of business, it has been suggested that AI could actually eliminate the need for a local web design company (company). There are already tools available that allow AI to play a significant role in web development, but the prospect of using them to build a […]
Laughing With Your Social Media Company
A recent article in the USA Today brought renewed attention to a phenomenon you may have noticed on Twitter. It pointed out that a social media company (company) with clients in the fast-casual restaurant industry may provide those clients with what is essentially a comedy writers’ room for its social media campaign. Those rooms often […]