Automation and Digital Marketing Companies
Automation is a source of controversy and anxiety in virtually every industry. Digital marketing is no exception, as the ongoing growth of things like machine learning promise to make computers more and more capable of taking on roles that once required human minds and human hands. But there are important questions that any given digital […]
The Long-Term Work of a Los Angeles Web Design Company
The work of a Los Angeles web design company often is not finished just because a client’s website has launched. If the initial design project demonstrates talent and innovation, it is generally worthwhile for that client to keep the same professional team near at hand, to perform ongoing web-development functions. Even the very best Los […]
Social Media Companies vs. the “Moral Mob”
There is recent research by Stanford University that may be of some interest to social media companies and their clients. It indicates that when someone is subjected to mass shaming for objectionable content posted on Facebook, Twitter, or other platforms, the ultimate effect is often the opposite of what the “moral mob” intended. Instead of […]
Don’t Discount the Role of a Los Angeles SEO Company
The market analysis firm Clutch recently conducted a survey whose results should be pretty alarming to any Los Angeles SEO company. It underscored the unfortunate disregard for SEO in the current digital marketplace, as more and more website owners are focused on the instant gratification of social media marketing, to the exclusion of strategies that […]
Does Your Local Web Design Company Understand Typography?
Typography has a prominent place on the list of subjects about which your local web design company should have clear expertise. I’ve hinted at this topic in previous posts, as when I pointed to the importance of carefully choosing a site’s color palate. But color is only one aspect of font selection, and it’s only […]
The First Job of a Web Marketing Firm: Competitive Research
In various posts, I have emphasized the importance of web marketing firm wearing many hats. There are a number of different ways in which different web marketing services overlap, and they may call for a web marketing firm to have a reasonable level of expertise in web design, social media, search engine optimization, and more. […]
A Los Angeles Social Media Company May See Opportunities You Don’t
Opportunities to get in on the ground floor of a new social media phenomenon don’t happen every day, but they do happen. It’s worth noting that the average company president or in-house social media manager is less likely to recognize those opportunities than a Los Angeles social media company. And without professional social media services, […]
How a Local SEO Company Can Improve Web Security
Recent events underscore the fact that a local SEO company must always be aware of any newfound notoriety coming to their clients. A sudden, widespread boost in web traffic sounds like a good thing regardless of the cause, but it can attract attention from the wrong people, including hackers who might damage your site’s search […]
How a Local Web Marketing Agency Can Use Video Content Effectively
Here’s a statistic that might be important to you and your local web marketing agency: When a website has video content, the average user takes 88 percent longer before closing the page. This and other data suggest that video marketing might be an important feature of the strategy that a web marketing agency employs for […]
Implications or WordPress 5.0 for Local Web Design Company
If you’re currently employing a local web design company to develop a WordPress site, or you are planning to do so, there are forthcoming changes that might affect that work. The blogging and design platform is just on the verge of introducing its newest version, WordPress 5.0. Any such change brings with it a learning […]