Bloggergate Stirs Controversy Over Influencer Marketing
There’s an escalating war of words happening on social media over the issue of influencer marketing. After a UK fitness vlogger named Elle Darby contacted Irish hotelier Paul Stenson asking for a free stay in exchange for publicity, Stenson publicly shamed her in response. Although he blacked out her name in screen shots of the […]
Managing Threats from Competitors’ Los Angeles SEO Company
The work of a Los Angeles SEO company is not limited to the development of site content that proves a client site’s relevance to designated search terms. Such a company may also face the challenge of fending off attacks from competitors in the form of off-site content that is aimed at tanking someone else’s search […]
Retain Old Internet Marketing Tactics, but Adapt Them
As we’ve discussed in recent posts, the start of a new year can be a good time to get ahead of new trends in web development, social media management, and internet marketing more generally. But it bears mentioning that this does not mean that a site owner or internet marketing professional should let their attention […]
2018 Promises New Trends for Los Angeles Web Marketing, Too
Last year, I highlighted the fact that the New Year is used by many design professionals as an opportunity to look at trends that are either emerging or coming to an end. It bears mentioning that this is by no means limited to designers. Los Angeles web marketing professionals also like to examine the trends […]
Does Your Los Angeles Web Design Company Know Trends for 2018?
It’s almost the New Year, and that means the internet is filled with speculation about the trends that will be emerging in 2018. A good Los Angeles web design company can be expected to take this time of year to make sure that they remain on the cutting edge of design trends in their industry. […]
Lessons for a Social Media Company from AOL Instant Messenger
Friday marked the end of AOL Instant Messenger. It had previously been announced that the early example of social media would end its life in 2017, but hangers-on were given time to say goodbye. The final shutdown was probably a noteworthy milestone for any social media company that has been in the industry for a […]
How Local News Affects Los Angeles SEO Analytics
While the wildfires continue to rage in Southern California, we at Pink Shark Marketing maintain hope for the safety of our neighbors and our colleagues in the Los Angeles SEO and social media industries. The physical safety of local residents is of foremost importance, with property concerns close behind. But without co-opting the fires or […]
SWOT Analyses Among Los Angeles Web Marketing Firms
When a site owner and a Los Angeles web marketing firm begin developing a plan for how to grow traffic to the site, both parties should undertake some serious analysis and make sure that they understand what they can accomplish, and also what they can stand to lose. One way to think about the available […]
Minimalism vs. “Brutalism” in Modern Web Design
By now it is a widely-acknowledged fact that most familiar aesthetic of modern web design (W/D) is an aesthetic of minimalism. Recently, though, it has come to my attention that there is a term gaining more prominence which describes the reaction against the non-distinctive minimalism on display in most instances of reflexive W/D. That term […]
A Social Media Company Can Help Shape Today’s News
Recently, there has been a sort of outpouring of reports about just how much America relies on social media. The information goes that a social media company wields considerable power in today’s society, and possibly not just for commercial marketing. For instance, a study by the Pew Research Center finds that more than a quarter […]