Should an Internet Marketing Company Still Have Faith in Facebook?
At least from the perspective of an internet marketing company, the latest developments in the Facebook data scandal constitute the biggest story of the past week. It creates fertile ground for speculation about the long-term impact that it will have on both advertisers and users. I don’t claim to have particularly authoritative insight into that […]
Has Your Los Angeles Web Design Firm Embraced Interactive Content?
I believe it’s reasonable for clients to expect a Los Angeles web design firm to be ahead of the curve when it comes to employing tactics that are growing in popularity and starting to show reusable value. Among those tactics are various kinds of reusable content, and it appears that local area firms are indeed […]
A Los Angeles Social Media Company Protects Your Historical Record
Social media is without question a powerful tool for online promotion. But it is an equally powerful weapon, making it important for prospective targets to take precautions and fight fire with fire. This, as much as web marketing, is the role that a Los Angeles social media company can play for businesses in the local […]
A Local SEO Company Must Serve Both Computers and People
Search engine optimization holds obvious value for on online business. But the efforts of a local SEO company should never be obvious to site visitors. Have you ever read web content that is bogged down with extraneous keywords in hard-to-read sentences? This sort of thing is a poison pill for optimization. And more than that, […]
The Precise Language of an Internet Marketing Company
An internet marketing company should be able to bring specific expertise to a wide range of online outreach efforts. When thinking about web marketing these days, your mind might jump to social media management and search engine optimization, but there are several other advertising methods where professional assistance might pay dividends. For some business owners, […]
Testing for Responsive Web Design
The latest data suggests that as many as half of all internet users complain that some of the sites they use are not optimized for the devices they use to access them. This is a failure of responsive web design – a topic I’ve mentioned in the past and one that is still becoming more […]
Russian Meddling and Consequences for Social Media Marketing
This week it was announced that 13 Russian nationals had been indicted as a result of the infamous Robert Mueller probe into meddling in the 2016 presidential election. It’s a development that’s sure to inflame political dialogue, but it may also have consequences for the social media marketing industry. The 13 individuals are associated with […]
Anticipating Changes with Agile SEO
If you have any familiarity with project management, you’ve probably heard about agile methodology. But have you heard of agile SEO? When it comes to the project of search engine optimization, it can be worthwhile to apply some of the same management tactics that you see in other information technology-related endeavors. If you’re not familiar […]
A Case Study in the Power of Internet Marketing
If you keep up with international news, you might have heard about a series of anti-government protests that took place in Iran in early January. One interesting thing you might not have heard about those protests is how the government’s response ended up being a case study in the disruptive power of internet marketing In […]
Disregarding Advice in Website Redesign
Forbes recently published an article on website redesign by Brandon Ortiz, the marketing director for Salesforce.org. In it, he describes the experience of talking with a friend about re-doing the site, and he offers what amounts to a very interesting thesis statement: “I listened selectively and ended up ignoring half of his advice.” In my […]