Holiday Web Marketing Must Stand out from the Crowd
Halloween is over, and as far as American retailers are concerned that means that the holiday season is well and truly upon us. You can expect to see Christmas-themed advertisements on television and in print for the next two months. And if you’re part of a Los Angeles web marketing firm or you are interested […]
Inclusive Web Design and Comprehensive User Profiles
On Wednesday, the web design section of Envato’s tutorial site featured an uncommonly interesting topic. It addressed an issue that some site owners and maybe even a highly experienced Los Angeles web design company might be prone to overlooking. And in a larger sense, it served as a caution to those local web design companies […]
How to Talk about Political Debates on Social Media
Wednesday marked the final debate in an explosive election season. Of course, on the internet and social media the debate will carry on until November 8th and beyond. But televised debates tend to focus people’s collective attention and reinvigorate those discussions. Media coverage of the debates is full of headlines declaring that social media “blew […]
Video Content as a Search Engine Optimization Tool
On Thursday, Advanced Web Ranking published an article that highlighted the importance of video content to present-day content strategy. It pointed out that by 2019, video is expected to account for a staggering 80 percent of all internet traffic. The obvious implication of this is that you’re in danger of falling behind the competition if […]
Blogging Plus Microblogging
It seems like discussions of web marketing, even among Los Angeles web marketing companies, are less prone to making reference to blogging than they were several years ago. Does that mean that blogging has diminished in importance? Not really. That is to say, the reason it’s no longer a dominant topic is not that […]
Split Screens and the Cutting Edge of Web Design
The web design and development site One Xtra Pixel has just posted an article that singles out a particular design trend and shows the reader a multitude of ways in which that trend has been utilized, or could be utilized. Such articles are certainly useful for the purpose of rethinking your own web design […]
Social Media Management for College Admissions and More
On Wednesday, CNN published an article that may seem unusual by the standards of all the other articles I’ve highlighted on the topics of social media management and online marketing. Instead of discussing the more familiar relationship between e-commerce companies and local social media companies, it deals with the relationship between social media and college […]
Mobile SEO Means Local SEO
On Wednesday, Mass Central published an article on the difference between mobile and desktop SEO. I’ve previously talked about the need for optimizing one’s website for mobile users, and I’ve pointed out that different businesses might have to give precedence to one type of web user over another. But I’ve given less attention to the […]
Web Marketing Firms as Aids to Competitive Research
On Wednesday, Site Point published an article on the familiar topic of competitive research in web marketing. There’s no shortage of such articles online, although it is sometimes difficult to tell what sort of reader they are aimed at. This is certainly true of the Site Point article, which highlights helpful techniques related to competitive […]
Purchasing Leads vs. Organic Leads
Any time you find your business targeting a specific set of potential consumers instead of just advertising to a general audience, you’re engaging in a process that begins with lead generation. Prior to the internet age, that practice might have focused on soliciting names and contact information at trade shows or simply purchasing existing information from […]