More Video Content: A Solution for Some Sites, but Not All
In last week’s post, I pointed to a couple of articles speculating about current web design trends. One of those articles made the argument that video content would continue to become much more prevalent throughout this year and beyond. A blog post by video production company Key West Video predictably corroborated those claims, urging corporate […]
Significant Disagreements Regarding 2017 Trends
Web Design Company. At the beginning of each year, the Internet is replete with summaries of trends from the year before and projections for the one ahead. This applies to every topic area and professional field, and certainly to professional web design. And I make an effort to keep up with those recollections and projections […]
Integrated SEO and Web Marketing
This article at Search Engine Land underscores a point I have made many times in the past. It notes that some people, even certain business leaders, continue to cling to a mistaken perception of search engine optimization, or SEO, as an isolated practice with few concrete connections to a company’s overall marketing strategy. Fortunately, despite […]
Influencer Marketing on a Local Scale
“Influencer marketing” essentially consists of piggybacking off of people who have a firmly established social reach on one or more platforms. As it is a largely supplementary strategy for web marketing companies, it seems to be given less focus than traditional means of marketing and social media outreach. But as a supplementary tactic, it is […]
Mobile Web Design Alternatives, Revisited
I have previously discussed the rise or responsive web design and the need to consider the devices that your visitors can be expected to use to access your site. But the topic is important enough that it should be revisited from time to time, and with concrete examples. You probably don’t need to talk to […]
Social Media Holds Similar Value for Business and Politics
Among the consequences of the 2016 presidential election is a potentially lasting reduction in confidence about the accuracy of polling. Nearly all of the poll numbers turned out to be wrong, making Donald Trump’s victory on November 9 a stunning upset. But could this election also be remembered as an instance of social media companies […]
SEO Plus Audience Insights,
This article at The Next Scoop discusses the important interplay between search engine optimization and audience insights, or analysis of the needs and behaviors of those who are visiting your site. The relationship between these things can hardly be under-emphasized. But I find that most writers who comment on it are neglectful of the need […]
Mobile Web Design Alternatives
I have previously discussed the rise of responsive web design and the need to consider the devices that your visitors can be expected to use to access your site. But the topic is important enough that it should be revisited from time to time, and with concrete examples. You probably don’t need to talk […]
Social Media Holds Similar Value for Business and Politics
Among the consequences of the 2016 presidential election is a potentially lasting reduction in confidence about the accuracy of polling. Nearly all of the poll numbers turned out to be wrong, making Donald Trump’s victory on November 9 a stunning upset. But could this election also be remembered as an instance of social media beginning […]
SEO Plus Audience Insights
The Next Scoop recently published an article on the important interplay between search engine optimization and audience insights, or analysis of the needs and behaviors of those who are visiting your site. The relationship between these things can hardly be under-emphasized. But I find that most writers who comment on it are neglectful of the […]