Artificial vs. Actual Intelligence in Web Design
Last week, the Huffington Post published an article discussing the efforts that companies are putting forth to design algorithms – what’s increasingly known as artificial intelligence – to create customized web design. The article and the general underlying topic are new evolutions in the old question of whether it’s better to take this sort of […]
Social Media as a Matter of Life and Death
On Wednesday, Gizmodo claimed that following the right people on social media can save your life. But other approaches to the same underlying story emphasize that saying the wrong thing on social media can potentially give a court of law the incentive it needs to end yours. That story involves the criminal case against Zachary […]
It’s Not Too Hard to Avoid SEO Penalties
Forbes recently published an article dealing with search engine optimization and the problem of having rankings penalized for certain types of links. The author argues that although such penalties are a real risk, that risk is generally overblown. And it’s easy to see why he makes that claim. Your local SEO company can’t really just […]
Olympic Marketing and Legal Restrictions
Recently, CIO Today published an interesting article about the restrictions that face smaller advertisers around the time of each Olympic Games. The story is generalizable to other events in which governing bodies set limits on the words or symbols that advertisers can use. And as such, it highlights the overall legal issues that business owners […]
Competitor Analysis is a Joint Venture for Site Owners and Web Designers
On Tuesday, HubSpot published an article outlining a series of testing methods that could be utilized to reduce the length of the web design process and the amount of expense involved in it. It is all rather good advice, although it falls victim to the same errors of some other web design advice articles by […]
Social Media a Unique Battleground in the Presidential Campaign
On Thursday, the Wall Street Journal published an article highlighting the potential importance of social media to the current American presidential campaign. It pointed out that the two major party candidates are employing noticeably different styles of engagement, but it stopped short of drawing a conclusion as to which of them would prove to be […]
Inbound Links are Important No Matter What
A recent article at CIO cites some new analysis by Stone Temple Consulting in order to argue that inbound links may be “more important than you think” when it comes to search engine optimization. That’s actually rather difficult to believe, at least from the perspective of what I think. But then again, I have always […]
Web Marketing: Always Worthwhile, Not Always Effective
When I originally saw this article at Promotion World, I was amazed by the fact that the author felt the need to ask the title question: “When is internet marketing worthwhile.” So I was relieved when I read on to see that he knew the obvious answer. The concept of internet marketing is always worthwhile, […]
Web Design “Deadly Sins” Reveal Winning Principles
“Common website design mistakes” are a popular topic for online help articles, but they repeat valuable information, sometimes putting a unique and insightful spin on it. One such article appeared at Fourth Source last week. I admire it for grabbing the reader’s attention using some tough love: “We might go so far as to say […]
Comprehensive Business Listings Management
Did you know that 88 percent of consumers make a habit of researching companies and products online before making in-person purchases? Pink Shark Marketing can help make sure that those efforts pay off for you, and toward that end we’re proud to introduce our latest tool for managing your business listings across the web. If […]