By Segregating News, Facebook Will Change Social Media Marketing

How will social media marketing be affected by new changes to the Facebook interface? As part of a continuing war on the widespread misuse of the platform, the social networking giant has announced that it plans to relegate news to a dedicated tab, separate from users’ ordinary feeds. If it works as planned, this will […]

What Can Generation Z Teach Social Media Professionals?

Social media professionals are coming to the point at which they have to start seriously considering the preferences of “Generation Z.” People finally seem to be getting over the habit of using “Millennial” to describe anyone younger than themselves, now that the older Millennials are pushing 40. That puts the tentatively-named Generation Z somewhere around […]

Influencers Should be Vetted by Your Local Social Media Company

How do the services of a local social media company compare to the effects of a brief partnership with a social media “influencer”? The former represents a large-scale campaign that may generate sustained returns. The latter is a flash-in-the pan that rarely signifies actual collaboration but might generate a short, sharp boost to your social […]

Social Media Influencers Blur the Lines of Paid Advertising

It was widely reported this past week that the Food and Drug Administration was working to crack down on companies that use social media influencers to advertise vaping products. The move is a response to what has been described as an “epidemic” of underage use of nicotine-containing flavor oils. It is also an illustration of […]

How Skincare Products Have Won at Social Media Marketing

There are a lot of statistics that highlight the profound impact that social media marketing can have on sales for a particular company or an entire industry. If your own social media marketing agency is able to effectively tap into existing trends – or to create them – it can generate truly surprising levels of […]

Skepticism and Social Media Marketing

The recent findings of a global study raise interesting questions for social media marketing professionals and their international clients. The Guardian newspaper and the data company YouGov have surveyed 23 different countries and analyzed their comparative perceptions of social media platforms. The Guardian found that residents of the United Kingdom were the least trusting of […]

New Laws Pose Challenges to Social Media Company Efforts

Legal changes in multiple countries could change how a social media company is expected to do business, on both a local and a global scale. The appropriateness of relevant laws may be a matter of debate, but they reflect the fact that the internet in general is becoming a more tightly regulated place. It was […]

Los Angeles Social Media Company Corrects Your Past Mistakes

For a Los Angeles social media company, day-to-day work may involve not just marketing but also the slightly different and more controversial task of reputation management. Work in that area might entail reacting to the airing of a client’s dirty laundry, or locating and finding that laundry before it is discovered. On the other hand, […]

How a Social Media Company Balances Images and Text

There has long been a visual component to the work of most any social media company. But as the landscape of the web continues to evolve, visual content is taking up more and more space. For many a social media company, Instagram is a crucial elements of client marketing campaigns, with relevant content comprised almost […]

New Year’s Resolutions and Your Los Angeles Social Media Company

It’s often worthwhile for a Los Angeles social media company and its clients to keep an eye on viral news stories and consider what they might say about commercial social media campaigns. These efforts need not be limited to stories involving a competing business or another Los Angeles social media company. They may also include […]