Social Media Marketing to Relieve Consumers’ Anxiety
Social media marketing is actually one field that hasn’t been forced into a downturn by the global coronavirus pandemic. If anything, the current situation actually represents an opportunity to reach a captive online audience, since people aren’t nearly as distracted by real life while sheltering at home. Of course, effective social media marketing at this […]
New Feature Brings Instagram’s Interface to Marketing on Twitter
Marketing on Twitter may soon involve a whole new tool, if beta testing of “fleets” proves successful. The feature is currently having a trial run in Brazil, but early reports suggest that it’s on its way to being adopted by the platform on a global scale. Fleets are just the latest in a series of […]
Why Facebook Advertising is an Investment for the Future
Facebook advertising probably doesn’t hold the same appeal for all marketers as it did several years ago. But wariness of the brand doesn’t reflect its stubborn potential. It would be foolish to remove Facebook advertising from your overall digital marketing strategy. And a continued commitment to the social media giant may well pay off hugely […]
A Unique Approach to Promote Content on Social Media
Social media advertising is an important means of driving traffic to your website. But once people click through, it’s equally important that they find quality content on site. It’s been a common refrain on this blog that modern search engine optimization is mostly about demonstrating your expertise on a relevant topic. Algorithms and human beings […]
An Exclusive Overview of Instagram Advertising
Instagram advertising is arguably the most straightforward aspect of a social media marketing campaign. The platform is simple to use, both for the account owner and for its followers. With an emphasis on images, it is easy to convey a quick message to your audience. But if you want more engagement, there’s no real limit […]
Why Social Media Companies Must Approach Each Platform Differently
Social media companies can, of course, utilize memes as a way of promoting their client brands. But did you realize that memes can also convey instructions about how social media companies should approach their everyday work? And would you have guessed that 74-year-old country music superstar Dolly Parton would be the originator of one such […]
Growing Scrutiny Plagues Social Media Marketing
Social media marketing can sometimes be like navigating a mine field. I’ve said as much in the past, focusing on the risks of consumer backlash and “cancel culture.” But as time goes on, there are more and more dangers lurking. Your social media presence is vital to your brand, but it can also be an […]
Social Media Marketing Faces Organic Changes
Certain kinds of social media marketing may soon have to rely more heavily on organic methods of reaching an audience. That’s because at least where Twitter is concerned, paid ads will be off-limits to political messaging. It’s not entirely clear what will be considered politically motivated social media marketing. But it’s safe to assume that […]
Social Media Campaign, Gamified
Sometimes a social media campaign is connected to a well-recognized event like a holiday. Sometimes it creates one. Did you know that October 8 is Fat Bear Tuesday? And did you know that Fat Bear Tuesday is the culmination of Fat Bear Week? The annual celebration may not be familiar to you unless you follow […]
Social Media Management Amidst Platforms’ New Restrictions
Professional social media management can help protect you from controversy and public backlash. It can also help to minimize the impact when your accounts are targeted – fairly or unfairly – by other users or by the platforms themselves. Both of these roles are increasingly important at a time when networks like Facebook and Twitter […]
