Search Engine Optimization (SEO) is a series of practices used to enhance the visibility and reputation of a website. SEO techniques aim at improving the quality and quantity of website traffic organically. SEO strategies are crafted by analyzing what people are searching for online and the words/phrases they use for these searches. The primary goal of SEO is to rank a website the highest for a given search term. SEO can also entail a paid search where you pay the search engine for listing your site higher in the search results.
Several optimization techniques are considered best practices. These include using trending keywords, reducing page load times, and website mobile compatibility. Investing in a targeted SEO campaign pays off by raising your site’s traffic and enhancing your business reputation. A good SEO strategy involves researching the working of a search engine as much as analyzing user behavior.
One of the best scales to determine the success of a business is to gauge its return on investment, aka ROI. Our SEO services increase the visibility of your company, thereby bringing in more business. We evaluate your website design and product placements and come up with unique ideas to proposition your business in the online marketing space, thereby enhancing exposure that results in sales.
With our SEO services, details of your business – the name of your company, contact details, services offered, et al. – will be submitted on all major search engines. Also, we submit to business directories, social media platforms, and classified yellow pages, ensuring it pops up first when a person searches with the right keywords. Our services are optimized for mobile platforms as well, and this gives your business maximum reach.
We Are Result-Driven
We believe in numbers – they provide solid proof of our efficiency. And to achieve that, we track what works best for you. Is it e-form submissions, online transactions of marketing through the phone? With tools like Google Analytics, it’s easier to identify the best business model that works for you and convert the plan to yield great results.
The Ranking That Lasts
In today’s world, if you don’t find yourself on the first page of a search engine result, there’s a little scope that you will make it big in the business. Yes, you can use Ads and pay-per-click modules to reach the top slot, but the day you stop paying, you fall into oblivion. That’s why it’s important to reach the top rankings organically by using proper keywords and algorithms that work. At Pink Shark Marketing, we work on SEO campaigns that bring long-term results.
In any business transaction, transparency is of utmost importance. Have I chosen the right service provider? Are their procedures legal? Am I getting quality service for the amount I’ve coughed up? Well, these reservations are valid, and that’s why we maintain transparency to alleviate your doubts. Every step we take to optimize your business, we keep you in the loop. Our data will be accessible to you, and you’ll pay only for the services you avail.
We Are Focused
In a bid to increase income, several SEO service providers tend to offer associated services to customers. However, this may not necessarily be advantageous to clients because they not only end up paying more but also don’t get the desired results as the attention gets split up. But we single-mindedly focus on increasing visibility of our clients through SEO, pay-per-click advertising, and Google Analytics.
We play by the rules – we use White Hat SEO techniques to divert traffic to your website. By offering quality content, using descriptive keywords, meta tags, and simultaneously ensuring the site is mobile-friendly and easy to navigate. We make sure your business gets ranked in the top slot. With unethical practices like using cloaking techniques and purchasing links, one might be able to boost clicks initially, but in the long run, you risk the chance of getting blocked by search engines.
We pride ourselves in being thorough professionals when it comes to providing effective SEO services that not only boost our customers’ visibility and business but also at being dependable and affordable. We promise organic results by relying on ethical practices, which means your website will grow slow and steady but never fall.
Usually, an SEO company has staff with in-depth knowledge about their field. They are up-to-date with the latest tools and techniques and are also abreast of algorithms and keywords that work for the business.
One of the biggest pluses of hiring an SEO company over a freelancer is that the former comes with a large team. It means more developers are working on search optimization. You stand to gain in this scenario as you’ll have many brains working together to guide your SEO profile.
As a business, it’s always better for you to work with people who possess different online marketing skills – someone who is social media-savvy, someone who has mastered Google Analytics, someone who knows Pay-Per-Click like the back of his hand. But it may prove costly to hire different freelancers to handle various aspects of your website. But an SEO company has expertise in all these fields and more.
If you don’t have enough budget to recruit an internal SEO team, availing services of a professional firm is advisable. It’s also a viable option because such firms have a team of engineers who specialize in various online marketing spheres, like SEO, Ads, video production, content generation, and link builders. It means you get more value for your money.
If you don’t have great content for your website, with lots of useful information, graphics, and data, it becomes a difficult task to establish keywords. SEO firms have their content developers who sit with you to understand the nature of your website and generate content that can help showcase your business the right way. While freelancers may outsource content development to a third part, SEO companies rely on their staff to come up with optimizable information.
If an SEO company promises overnight results, don’t believe them. Building a brand, earning the public’s trust, diverting traffic, and converting them into a business takes time, and if done organically, you’ll enjoy lasting results. So, set time goals with the firm before you sign them on, and keep the time frame realistic.
Don’t Focus On Price
While the budget plays a primary role in selecting an SEO company, don’t let that be the deciding factor. If you want to achieve good results, you must be willing to spend on AdWords and other White Hat techniques. If a firm quotes a low price or is not transparent with the costing, it probably is not a wise choice to work with them.
Selecting A Firm That’s Not Specialized In Your Vertical
A well-established SEO firm doesn’t need to have experience in all the sectors. For instance, a company that’s worked wonders with an e-commerce website may have zero knowledge about a tyre manufacturing company. Though algorithms and techniques of SEO are similar, in-depth knowledge about a vertical they are going to work on is an added advantage.
Not Determining Goals
What do you expect from an SEO company – Online visibility? Increased site traffic? Increased sales? First, figure out what you want to achieve for your business through the firm and let them know. Both you and the firm need to be goal-driven to achieve measurable results.
Hiring A Black Hat SEO Firm
It’s important to follow ethical practices while generating SEO, and ensure that your firm doesn’t use any Black Hat techniques to divert traffic to your site. Indulging in practices like cloaking, links purchasing, spamming keywords, and even stealing content is detrimental to your website – while you may achieve the desired result in a short period, you run the risk of getting blocked and blacklisted by search engines.
Not Caring About Analytics
Ask your SEO firm to provide you with statistics and reports of how your site has performed since they have taken over. It’s important to track your growth at regular intervals. While basic tools like Google Analytics will tell you how your website has performed online, it’s important to get intricate details from the firm, like how an end customer has reacted to your business.
Yes, we are morally and ethically bound to our clients and follow the webmaster guidelines diligently. All our SEO techniques are fully researched and used on our test websites first. We pride ourselves in being thorough professionals who use White Hat techniques to give maximum visibility to our clients.
We don’t guarantee overnight results, and for you to witness a measurable result, it will take at least three months from when we’ve taken over. We believe that only organic growth can be sustainable and hence, strictly follow ethical techniques. If we mutually agree that the website needs to be revamped to facilitate growth, then, depending on your budget and requirement, it might take us anywhere from two weeks to three weeks to completely overhaul the site and then show results.
It depends on what caused the surge. If it’s an external factor – like another media sharing a piece of content from your website or paid spammers clicking on your link – it could just be a spike in the traffic that may or may not affect rankings. While there are no definitive studies to show a correlation between the two, increased traffic can be converted into rankings or sales by providing quality content/services.
These refer to techniques that a firm uses to build up traffic and maximize visibility. They have to be ethically based on research and ranking tools. Choose your keywords wisely – it should be relevant and relatable. Backlinking your site with a third-party domain can be tricky because you need to choose the domain wisely. Use the right images, title tags, meta descriptions, and also enabling clear navigation for the user are some of the other aspects that need to be focused on.
Of course, you can. Your SEO firm should give you access to the data and also keep you posted about their marketing activities. You can track the results yourself by keeping a tab on keyword rankings, traffic percentage, and conversions of queries into results. You can also use Google Analytics to find out if the SEOs work for you.