Google’s ad tools can help grow your business. They connect you to potential clients who are a perfect match for what you offer. One standout tool is Google Adwords. It lets you find people who are actively searching for your products or services. This means you’re more likely to get attention and interactions that matter. Want more details? Keep reading to learn about the different Google Ads we work with and how we handle Google Advertising campaigns.
Google Search Ads are finely tuned, enabling prospective clients to discover you when they're actively searching for the exact product or service you offer.
Display ads come with numerous advantages. They capture the interest of your desired audience, foster a good brand image, potentially boost sales, and aid in building lasting loyalty towards your brand!
Google's remarketing tool lets you show ads to individuals who've previously browsed your website or certain products. It's worth noting that, on average, a person needs about 7 interactions before making a purchase!
Google Shopping Ads are an excellent choice for ecommerce brands. They often outshine text-only ads in performance. For numerous sellers, these ads are crucial in boosting brand visibility and gaining an edge over rivals.
In our discussions with you, we delve into objectives, preferred conversion costs, monthly advertising budget, and other specific needs. We offer a tailored questionnaire to guarantee that every aspect is addressed for crafting the best possible advertising campaign.
We dedicate time to grasp your products and services by reviewing your website and sourcing other relevant information. This helps us understand your market niche. We also analyze competitors and their marketing approaches. Using this thorough research and insights from Google, we craft strategies that best position your brand, leveraging opportunities and sidestepping competitor overlaps. This groundwork paves the way for a customized and impactful advertising campaign.
Based on our research, we craft campaigns that emphasize your most lucrative products and services, informed by our findings. We design campaign frameworks with precise segmentation for targeted outreach, complemented by tracking mechanisms for enhanced efficiency. Our development encompasses keyword targeting, copy creation, extensions, exclusionary keywords, Google Analytics integration, and beyond. Once we’ve finalized the campaign, we present it to you for feedback and confirmation.
After receiving your approval on the campaigns, we proceed to upload and initiate them on Google. As we kickstart the campaigns, the initial metrics might need some time to stabilize since the ads are new. This might result in slightly elevated costs initially, but they will soon normalize.
Using various software tools, we can monitor and evaluate data across different channels. This capability empowers us to make data-driven adjustments to campaigns. We track various metrics, including sales, lead acquisitions, signups, phone calls, and other key performance indicators that you deem vital for your business growth.
After setting up and initiating your campaigns, it’s crucial for us to persistently fine-tune expenses based on results. Using data, we can enhance aspects like campaign budgets, keyword bids, search terms, negative keywords, ad variations, A/B testing, display ads, ad placements, product feeds, audience selection, targeting, strategic experiments, and much more.
Ready to supercharge your advertising efforts? Complete the form below, and we’ll arrange a call to provide you with an estimate!
Our projects range from website designs to digital advertising, if it’s digital we’re doing it
Social Media Management
Logo Design and Brand Development
I knew I always needed to advertise on Facebook but didn’t know how and I couldn’t do it myself. I’m glad I found Pink Shark, they quickly brought me $4.8M in new loan clients.
They created a beautiful website and they were able to get us on Google for many important searches. Our website can set appointments, and they did great photos. We are seeing more customers and our customers love the online booking!
I was skeptical when I read the case studies not believing the possibility of quickly making more sales, but I ended up needing to turn down my ad spend because I couldn’t fulfill my orders fast enough.
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