SEO Services Have 2 Goals: Quality & Shareability
Quality content is the single most important factor in SEO services. But it’s almost every bit as important to make sure that that content is actually being shared. Even the best content won’t have much impact on a site’s search ranking if it just sits on a webpage collecting digital dust. SEO services need to […]
Social Media Campaign, Gamified
Sometimes a social media campaign is connected to a well-recognized event like a holiday. Sometimes it creates one. Did you know that October 8 is Fat Bear Tuesday? And did you know that Fat Bear Tuesday is the culmination of Fat Bear Week? The annual celebration may not be familiar to you unless you follow […]
By Segregating News, Facebook Will Change Social Media Marketing
How will social media marketing be affected by new changes to the Facebook interface? As part of a continuing war on the widespread misuse of the platform, the social networking giant has announced that it plans to relegate news to a dedicated tab, separate from users’ ordinary feeds. If it works as planned, this will […]
Internet Marketing and the “Purchase Funnel”
This blog has variously highlighted the benefits of an internet marketing strategy in which one firm handles multiple online services. These services mainly consist of website design, search engine optimization, social media management, and the buying of targeted ads through third-parties like Google. I’ve typically described coordination among these services as an “integrated strategy.” But […]
Social Media Influencers Blur the Lines of Paid Advertising
It was widely reported this past week that the Food and Drug Administration was working to crack down on companies that use social media influencers to advertise vaping products. The move is a response to what has been described as an “epidemic” of underage use of nicotine-containing flavor oils. It is also an illustration of […]
A Great Web Design Company Understands User Psychology
There are good reasons why the potential clients of a web design company might assume they can forgo professional assistance. It’s not just that there are abundant design tools available. It’s also that the landscape of today’s internet makes it easy to see what a good web design company will create, and what users expect. […]
How Skincare Products Have Won at Social Media Marketing
There are a lot of statistics that highlight the profound impact that social media marketing can have on sales for a particular company or an entire industry. If your own social media marketing agency is able to effectively tap into existing trends – or to create them – it can generate truly surprising levels of […]
Quantity Over Quality Okay for Los Angeles Web Marketing Company
A Los Angeles web marketing company doesn’t have to personally generate news articles for local companies. If it does its work effectively, it will set the tone for article that emerge through their own channels. You probably don’t realize just how far the reach of a Los Angeles web marketing company can extend. But a […]
Social Media Companies vs. the “Moral Mob”
There is recent research by Stanford University that may be of some interest to social media companies and their clients. It indicates that when someone is subjected to mass shaming for objectionable content posted on Facebook, Twitter, or other platforms, the ultimate effect is often the opposite of what the “moral mob” intended. Instead of […]
How a Los Angeles SEO Company May React to Poor Customer Reviews
You probably won’t be the least bit surprised to find that negative customer reviews can drag down your site’s search ranking. A good Los Angeles SEO company can help to counteract this effect, but its efforts will only be truly effective if the company also deals in other web services like social media management. Bad […]
