Is Social Media Advice Actionable if you’re not in the Industry?

In prior posts, I’ve repeatedly cautioned against SEO companies that make excessive promises about huge, instantaneous boosts in traffic. But it’s worth mentioning that as much as I know this is an issue among local SEO companies, it’s also an issue among a handful of Los Angeles social media companies. And the same is true […]

On Guard Against Negative SEO

A recent article at Search Engine Watch on “the perils of negative SEO” is well worth reading for anyone who might have unscrupulous competitors for online marketing cache. The article indicates that modern “black hat” methods of search engine manipulation can be a real threat to your position in the search engine, especially if that […]

Tell What You Know, and at Least Know the Basics of SEO

I realize I’ve covered this topic before, but the steady stream of posts recalling my attention to it shows that the problem remains alive and well. Two articles came to my attention back to back. One is a press release for some New York area web developer, and it tries to dupe its audience by […]