Beyond Facebook and Twitter

For several years now, it has been fairly obvious to anyone familiar with the phrase “social media” that Facebook and Twitter are indispensable tools for reaching the public. But social media has come a long way and if those are still the only two services that spring to mind when you think about your SEO […]

How Can Social Media Help My Business?

There are two very different ways you can look at the role that social media plays for your business. One angle shows you how you can use Facebook, Twitter, and other services to reach your customers. The other describes how your customers can use those services to reach you. Both of these considerations are equally […]

How Will Blogging Help My Business?

Blogging fills several roles for both established and emerging businesses. It provides an opportunity to take control of your marketing strategy by giving your business a voice with consumers. If they find that voice compelling, then blogging is a means of developing followers who may become a source of sales. Blogging helps you to show […]

Alex from Target has a Lesson to Teach

In case it wasn’t clear to you how powerful social media can be, consider this recent viral phenomenon. A teenager named Alex who works at Target became nationally famous on Twitter for no reason other than because a teenager girl snapped a photo of him while he was bagging her purchases, she found him attractive, […]

Bad Accent: Good Publicity?

When managing your brand on social media, one trick you ought to know is how to deal with things that skirt the edge of bad publicity. Your local social media company ought to know the difference between a libelous insult that requires a sober response, and a good-natured dig that you can play around with […]

Geofeedia and Place-Specific Social Media Marketing

The recent influx of funding for Geofeedia is big news for the future of social media marketing. The Chicago-based company allows its customers to monitor social media activity based on location, and it has just received 3.5 million dollars in venture funding, which it plans to use to double its staff over the course of […]

Politics can Have its Place in Social Media Marketing

Forbes posted an article on Tuesday profiling the social media activism of the Gap clothing company. Instead of just celebrating the company’s brands and announcing product releases, Gap has embraced an activist message and has attached its name to campaigns for a higher minimum wage and for the closure of the pay gap between men […]

Relevance is More Relevant than Ever

I recently linked to a Guardian article about the perceived (but not actual) death of social media marketing. What I haven’t specifically mentioned yet is that the article points out that those concerns are based in large part on the fact that Twitter plans to change its algorithm so that tweets will no longer be […]

Is Organic Social Media Dead?

There were two separate but related stories about social media in the news the other day. An article in The Guardian indicates that many businesses and entrepreneurs are lamenting what is perceived as the death of organic social media marketing. Evidently, Facebook and Twitter are adjusting their algorithms in a way that makes it increasingly […]