Web Marketing Firms as Aids to Competitive Research
On Wednesday, Site Point published an article on the familiar topic of competitive research in web marketing. There’s no shortage of such articles online, although it is sometimes difficult to tell what sort of reader they are aimed at. This is certainly true of the Site Point article, which highlights helpful techniques related to competitive […]
Purchasing Leads vs. Organic Leads
Any time you find your business targeting a specific set of potential consumers instead of just advertising to a general audience, you’re engaging in a process that begins with lead generation. Prior to the internet age, that practice might have focused on soliciting names and contact information at trade shows or simply purchasing existing information from […]
Artificial vs. Actual Intelligence in Web Design
Last week, the Huffington Post published an article discussing the efforts that companies are putting forth to design algorithms – what’s increasingly known as artificial intelligence – to create customized web design. The article and the general underlying topic are new evolutions in the old question of whether it’s better to take this sort of […]
It’s Not Too Hard to Avoid SEO Penalties
Forbes recently published an article dealing with search engine optimization and the problem of having rankings penalized for certain types of links. The author argues that although such penalties are a real risk, that risk is generally overblown. And it’s easy to see why he makes that claim. Your local SEO company can’t really just […]
Olympic Marketing and Legal Restrictions
Recently, CIO Today published an interesting article about the restrictions that face smaller advertisers around the time of each Olympic Games. The story is generalizable to other events in which governing bodies set limits on the words or symbols that advertisers can use. And as such, it highlights the overall legal issues that business owners […]
Social Media a Unique Battleground in the Presidential Campaign
On Thursday, the Wall Street Journal published an article highlighting the potential importance of social media to the current American presidential campaign. It pointed out that the two major party candidates are employing noticeably different styles of engagement, but it stopped short of drawing a conclusion as to which of them would prove to be […]
Facebook: An Unprecedented Opportunity and Challenge
Would it be a terrible exaggeration to suggest that Facebook is the most successful single venture in history? It’s not just that Facebook made Mark Zuckerberg a billionaire virtually overnight, or that its 2012 IPO was one of the biggest in history. The success of Facebook is as much social and cultural as it is […]
The Best Way to Save Time on Social Media
This week, a post at Social Barrel offered up a series of measures that online business owners can take to better manage the time that they invest into social media marketing. The tips included establishing an explicit strategy ahead of time, automating a portion of posts to all relevant platforms, and setting strict time limits […]
Using Social Media to Promote User-Generated Content [Infographic]
Social Media Link recently produced infographic presenting information related to use and impact of online reviews of a product or service. The data was gathered from a survey of some 21,000 consumers and should provide ecommerce websites and their local social media companies with a renewed understanding of the importance of engaging with an active community […]
SEO: Myths and Misunderstanding
There are a number of myths surrounding SEO, and these can be harmful to your business if not dispelled by the business owner or his local SEO company. If you want a fuller understanding of what those myths are, a Google search will turn up numerous articles on the topic, or you could just stay […]