Social Media a Unique Battleground in the Presidential Campaign

On Thursday, the Wall Street Journal published an article highlighting the potential importance of social media to the current American presidential campaign. It pointed out that the two major party candidates are employing noticeably different styles of engagement, but it stopped short of drawing a conclusion as to which of them would prove to be […]

Facebook: An Unprecedented Opportunity and Challenge

Would it be a terrible exaggeration to suggest that Facebook is the most successful single venture in history? It’s not just that Facebook made Mark Zuckerberg a billionaire virtually overnight, or that its 2012 IPO was one of the biggest in history. The success of Facebook is as much social and cultural as it is […]

The Best Way to Save Time on Social Media

This week, a post at Social Barrel offered up a series of measures that online business owners can take to better manage the time that they invest into social media marketing. The tips included establishing an explicit strategy ahead of time, automating a portion of posts to all relevant platforms, and setting strict time limits […]

Using Social Media to Promote User-Generated Content [Infographic]

Social Media Link recently produced infographic presenting information related to use and impact of online reviews of a product or service. The data was gathered from a survey of some 21,000 consumers and should provide ecommerce websites and their local social media companies with a renewed understanding of the importance of engaging with an active community […]

SEO: Myths and Misunderstanding

There are a number of myths surrounding SEO, and these can be harmful to your business if not dispelled by the business owner or his local SEO company. If you want a fuller understanding of what those myths are, a Google search will turn up numerous articles on the topic, or you could just stay […]

Beyond Facebook and Twitter

For several years now, it has been fairly obvious to anyone familiar with the phrase “social media” that Facebook and Twitter are indispensable tools for reaching the public. But social media has come a long way and if those are still the only two services that spring to mind when you think about your SEO […]

How Can Social Media Help My Business?

There are two very different ways you can look at the role that social media plays for your business. One angle shows you how you can use Facebook, Twitter, and other services to reach your customers. The other describes how your customers can use those services to reach you. Both of these considerations are equally […]

How Will Blogging Help My Business?

Blogging fills several roles for both established and emerging businesses. It provides an opportunity to take control of your marketing strategy by giving your business a voice with consumers. If they find that voice compelling, then blogging is a means of developing followers who may become a source of sales. Blogging helps you to show […]

Alex from Target has a Lesson to Teach

In case it wasn’t clear to you how powerful social media can be, consider this recent viral phenomenon. A teenager named Alex who works at Target became nationally famous on Twitter for no reason other than because a teenager girl snapped a photo of him while he was bagging her purchases, she found him attractive, […]

Bad Accent: Good Publicity?

When managing your brand on social media, one trick you ought to know is how to deal with things that skirt the edge of bad publicity. Your local social media company ought to know the difference between a libelous insult that requires a sober response, and a good-natured dig that you can play around with […]