Social Media Management Amidst Platforms’ New Restrictions

Professional social media management can help protect you from controversy and public backlash. It can also help to minimize the impact when your accounts are targeted – fairly or unfairly – by other users or by the platforms themselves. Both of these roles are increasingly important at a time when networks like Facebook and Twitter […]

Ask Your Web Design Company to Test for Accessibility

A web design company should be able to make its clients’ sites accessible to all internet users. As I’ve discussed in other posts, this involves the use of reflexive web design to make sure that sites display and interact properly on all devices and browsers. But it also involves making sites accessible to persons with […]

Does Your Web Design Company Know How to Talk to Kids?

It’s pretty rare that a web design company is tasked with creating content expressly for children. But even among companies that are used to targeting a core demographic of adult consumers, it’s worthwhile to know how to appeal to users of all ages. If a client’s website is designed to have a very long-term impact, […]

Influencers Should be Vetted by Your Local Social Media Company

How do the services of a local social media company compare to the effects of a brief partnership with a social media “influencer”? The former represents a large-scale campaign that may generate sustained returns. The latter is a flash-in-the pan that rarely signifies actual collaboration but might generate a short, sharp boost to your social […]

Social Media Influencers Blur the Lines of Paid Advertising

It was widely reported this past week that the Food and Drug Administration was working to crack down on companies that use social media influencers to advertise vaping products. The move is a response to what has been described as an “epidemic” of underage use of nicotine-containing flavor oils. It is also an illustration of […]

Social Media Marketing Involves Selectively Embracing Haters

Social media marketing, like most things on the internet, is a potential mine field of hate and negativity. This is something everyone should be aware of upfront when crafting a digital marketing strategy. Online businesses and their social media marketing partners ought to have some semblance of a plan for dealing with the inevitable and […]

Skepticism and Social Media Marketing

The recent findings of a global study raise interesting questions for social media marketing professionals and their international clients. The Guardian newspaper and the data company YouGov have surveyed 23 different countries and analyzed their comparative perceptions of social media platforms. The Guardian found that residents of the United Kingdom were the least trusting of […]

Los Angeles Social Media Company Corrects Your Past Mistakes

For a Los Angeles social media company, day-to-day work may involve not just marketing but also the slightly different and more controversial task of reputation management. Work in that area might entail reacting to the airing of a client’s dirty laundry, or locating and finding that laundry before it is discovered. On the other hand, […]

Emma Stone’s Lesson for a Los Angeles Digital Marketing Company

As a Los Angeles digital marketing company, we at Pink Shark Marketing are perhaps more readily influenced by celebrity culture than a company in, say, North Carolina. But there was a nationally trending news story in the wake of the Golden Globes that I thought might be instructive for some digital marketers and their clients. […]

New Year’s Resolutions and Your Los Angeles Social Media Company

It’s often worthwhile for a Los Angeles social media company and its clients to keep an eye on viral news stories and consider what they might say about commercial social media campaigns. These efforts need not be limited to stories involving a competing business or another Los Angeles social media company. They may also include […]