Should Your Facebook Advertising Respond to Boycott Demands?

Facebook advertising is under fire from a boycott campaign identified by the hashtag #StopHateForProfit. Advertisers are being encouraged to avoid the social media giant until meaningful action is taken to limit the reach of hate speech and misinformation among users. Opinions vary about the impact that this will have on Facebook itself. Some say the […]

Video Format Options for Digital Marketing

Digital marketing tutorials are more and more likely to place strong emphasis on video content. This trend is based on very real demand, and it recognizes the powerful roles that video content can play in any brand strategy. But those roles fall into different categories, and it is good for site owners and their digital […]

Online Marketing Strategies for New Operations During Lockdown

Online marketing strategies have had to undergo some changes during the coronavirus pandemic. In previous posts, I discussed how this trend might apply to search engine optimization and to a company’s social media interactions. But those posts generally focused on companies that are able to make it through the current situation by simply scaling back […]

Social Media Marketing to Relieve Consumers’ Anxiety

Social media marketing is actually one field that hasn’t been forced into a downturn by the global coronavirus pandemic. If anything, the current situation actually represents an opportunity to reach a captive online audience, since people aren’t nearly as distracted by real life while sheltering at home. Of course, effective social media marketing at this […]

Social Distancing with a Los Angeles Web Marketing Company

We’re just a Los Angeles web marketing company. We can’t do anything to protect you from coronavirus. But until the panic dies down and people are no longer wary of person-to-person contact, we can give you something to focus on during periods of self-isolation and “social distancing.” Instances of Covid-19 infection are growing across California […]

Why Facebook Advertising is an Investment for the Future

Facebook advertising probably doesn’t hold the same appeal for all marketers as it did several years ago. But wariness of the brand doesn’t reflect its stubborn potential. It would be foolish to remove Facebook advertising from your overall digital marketing strategy. And a continued commitment to the social media giant may well pay off hugely […]

Growing Scrutiny Plagues Social Media Marketing

Social media marketing can sometimes be like navigating a mine field. I’ve said as much in the past, focusing on the risks of consumer backlash and “cancel culture.” But as time goes on, there are more and more dangers lurking. Your social media presence is vital to your brand, but it can also be an […]

Social Media Marketing Should Anticipate Unpopular Business Decisions

Can social media marketing overcome the backlash that sometimes arises from rational business decisions? That’s the question posed by a number of recent incidents in which companies took certain steps to avoid alienating the one-billion-consumer Chinese market. Unfortunately for those companies, doing so made them look kind of unfriendly to democratic ideals. The protests in […]

Social Media Marketing Faces Organic Changes

Certain kinds of social media marketing may soon have to rely more heavily on organic methods of reaching an audience. That’s because at least where Twitter is concerned, paid ads will be off-limits to political messaging. It’s not entirely clear what will be considered politically motivated social media marketing. But it’s safe to assume that […]

Always Avoid a Robotic Digital Marketing Strategy

This may seem like a strange notion, but a professionally-managed digital marketing strategy can make you seem more human. The impersonal nature of online communication is a problem for anyone who wants to connect with prospective customers, clients, or partners. In traditional marketing, there’s only a certain amount of distance between a pitch and its […]