New Google Guidelines Provide Enhanced Tools for SEO
A Magician Rarely Reveals His Tricks… We may be entering a new era of search engine optimization. As Search Engine Journal has pointed out, Google recently made the unprecedented decision to publicly release its guidelines for search quality evaluation, following the latest major revision of those guidelines. Google took care to point out that they […]
Quality Vs. Quantity in Social Media and SEO
In a brief article at the Huffington Post, Kimberly E. Stone recently outlined three mistakes that companies frequently make in trying to develop their voice and presence on social media. Looking it over, I think her points are accurate but can actually be boiled down into one overarching mistake: privileging quantity over quality. This is […]
Even Now, Not Everyone is Using SEO and Content Marketing Together
In the past few days, both Entrepreneur.com and MemeBurn have posted articles offering analysis and advice about the combination of search engine optimization and content marketing strategies. Entrepreneur suggests that people who’ve retained outmoded thinking tend to focus on SEO in isolation, while MemeBurn feels that SEO and content marketing have actually been viewed as […]
More Confirmation of the Link Between Social Media and SEO
The Economy section of Fox News recently published an article directly affirming something that I have said a number of times in recent blog posts. The headline plainly declares: “Good Social Media Boosts SEO Even Though Nobody Understands How.” The article goes on to disabuse readers of the notion that social media and search engine […]
Is Click-Through Rate Relevant to Ranking?
Search Engine Land recently published an interesting article on the subject of click-through rates and search engine optimization. Citing two studies from the past two years, the article finds that there are fundamental disagreements about whether a site’s CTR affects its ranking in search engines at all. The article’s conclusion is quite correct, and it […]
SEO Plus Paid Ads, and More
A brief new article in the Pay-Per-Click section of Search Engine Watch makes the argument that you should probably invest in paid web search ads even if your local SEO company is running a currently successful optimization campaign. It implies that even if you’re operating on the West Coast and exceeding the search rankings of […]
SEO: Myths and Misunderstanding
There are a number of myths surrounding SEO, and these can be harmful to your business if not dispelled by the business owner or his local SEO company. If you want a fuller understanding of what those myths are, a Google search will turn up numerous articles on the topic, or you could just stay […]
Don’t Try to Go it Alone on SEO
A new article at Business 2 Community focuses on the by now well-known concept that search engine optimization is virtually synonymous with good content. The author points out that this has been emphasized already by other leading sources including the Huffington Post and Quick Sprout. But she gives the most attention to a video on […]
Fastest Way to Lose Your Customers?
It is a key factor to any business’ long term success to reduce customer defections. Therefore it is not surprising most business owners are unaware that a lack of Internet presence could be keeping them from not only loosing potential consumers as well as retaining current customers. With all the innovative technology in our modern […]
LSI Keywords for SEO
Previously, essential words would effortlessly rank a website page just by embedding a lot of it into one article. Google now rebuffs the individuals who do that and everybody fears decisive word stuffing and over-enhancing. So what caution can we take to keep ourselves from being penalized? Google affirms that by utilizing more Latent Semantic […]