Remind Your Local SEO Company that Desktop Searches Aren’t Dead

There is no denying that mobile web searches are making up an ever greater share of internet traffic. This, of course, means that mobile strategy is of paramount importance to any local SEO company. But this is not to say that mobile strategy is exclusively important, and in fact it is important for you to […]

A Local Web Design Company is a Foundation for SEO

It is encouraging when a major news outlet conveys the same information that I have tried to emphasize on this blog. I hope it will also encourage you to continue coming back when you want information about the services of a local web design company or provider of other web services. An article recently appeared […]

SEO Company to the Rescue when Competition Gets Too Tough

At Forbes right now, you can find an article on SEO that is rather unique in its focus. Instead of describing tricks of the trade and sharing information that would mostly be of interest to a Los Angeles SEO company that is just trying to enter the market, the article discusses the challenges an SEO […]

A Local Web Design Company Should Fill Many Roles

From time to time, you might encounter articles around the web that ask which is the more important contractor: your local web design company or your local SEO company. The first of these creates an engaging product for your visitors, so they will stay on the page and come back later. The second directs people […]

Shifting from Corporate to Local Social Media Marketing

In my previous post, I discussed the potential need for local search engine optimization even in situations where one’s marketing strategy started out with a general focus. It occurs to me that it is worth pointing out that many of the same observations apply to social media marketing, as well. That is, if you have […]

SEO Plus Audience Insights

The Next Scoop recently published an article on the important interplay between search engine optimization and audience insights, or analysis of the needs and behaviors of those who are visiting your site. The relationship between these things can hardly be under-emphasized. But I find that most writers who comment on it are neglectful of the […]

Video Content as a Search Engine Optimization Tool

On Thursday, Advanced Web Ranking published an article that highlighted the importance of video content to present-day content strategy. It pointed out that by 2019, video is expected to account for a staggering 80 percent of all internet traffic. The obvious implication of this is that you’re in danger of falling behind the competition if […]

Purchasing Leads vs. Organic Leads

Any time you find your business targeting a specific set of potential consumers instead of just advertising to a general audience, you’re engaging in a process that begins with lead generation. Prior to the internet age, that practice might have focused on soliciting names and contact information at trade shows or simply purchasing existing information from […]

It’s Not Too Hard to Avoid SEO Penalties

Forbes recently published an article dealing with search engine optimization and the problem of having rankings penalized for certain types of links. The author argues that although such penalties are a real risk, that risk is generally overblown. And it’s easy to see why he makes that claim. Your local SEO company can’t really just […]

Inbound Links are Important No Matter What

A recent article at CIO cites some new analysis by Stone Temple Consulting in order to argue that inbound links may be “more important than you think” when it comes to search engine optimization. That’s actually rather difficult to believe, at least from the perspective of what I think. But then again, I have always […]