Social Media a Unique Battleground in the Presidential Campaign
On Thursday, the Wall Street Journal published an article highlighting the potential importance of social media to the current American presidential campaign. It pointed out that the two major party candidates are employing noticeably different styles of engagement, but it stopped short of drawing a conclusion as to which of them would prove to be […]
Social Media Platforms, Content, and More [Infographic]
Is your local social media company ready to take advantage of all the potential that social media offers for the year 2015? A new infographic from SocialBarrel may help you to get a handle on that question by presenting some of the opportunities and threats facing social media marketing for B2B firms, and thus challenging […]
Major Companies Still not Integrating Social Media and PR
An article published at ABCNews.com suggests that while manufacturers of consumer products are using social media rather effectively to market their products, they are failing to utilize it for other purposes, including informing consumers about recalls and safety alerts. This is a bad sign. It suggests that major companies are appropriately eager to take short-term […]
The Benefit of Playing Along with Customers
San Antonio’s Indigo Hotel recently got some viral traction after its concierge staff chose to play along with a guest’s strange requests. See the details here. This sort of things actually seems to be an emerging fad, with customers taking advantage of special request sections of online forms to ask for strange indulgences from […]
Fastest Way to Lose Your Customers?
It is a key factor to any business’ long term success to reduce customer defections. Therefore it is not surprising most business owners are unaware that a lack of Internet presence could be keeping them from not only loosing potential consumers as well as retaining current customers. With all the innovative technology in our modern […]
Beyond Facebook and Twitter
For several years now, it has been fairly obvious to anyone familiar with the phrase “social media” that Facebook and Twitter are indispensable tools for reaching the public. But social media has come a long way and if those are still the only two services that spring to mind when you think about your SEO […]
Alex from Target has a Lesson to Teach
In case it wasn’t clear to you how powerful social media can be, consider this recent viral phenomenon. A teenager named Alex who works at Target became nationally famous on Twitter for no reason other than because a teenager girl snapped a photo of him while he was bagging her purchases, she found him attractive, […]
Geofeedia and Place-Specific Social Media Marketing
The recent influx of funding for Geofeedia is big news for the future of social media marketing. The Chicago-based company allows its customers to monitor social media activity based on location, and it has just received 3.5 million dollars in venture funding, which it plans to use to double its staff over the course of […]