Digital Marketing Supplements Traditional, Local Advertising
Business with a local customer base may have good reason to focus on traditional advertising. But digital marketing still plays a role.
Tag: social media marketing
Home Posts Tagged "social media marketing"
Social Media Marketing to Relieve Consumers’ Anxiety
Edward CarneyNo commentsclient relations, crisis marketing, downturn, public relations, social media marketing
Social media marketing is actually one field that hasn’t been forced into a downturn by the global coronavirus pandemic. If anything, the current situation actually represents an opportunity to reach a captive online audience, since people aren’t nearly as distracted…
Social Distancing with a Los Angeles Web Marketing Company
Edward CarneyNo commentsclient relations, crisis marketing, los angeles marketing, public relations, social media marketing
We’re just a Los Angeles web marketing company. We can’t do anything to protect you from coronavirus. But until the panic dies down and people are no longer wary of person-to-person contact, we can give you something to focus on…
New Feature Brings Instagram’s Interface to Marketing on Twitter
Edward CarneyNo commentsindustry trends, marketing strategy, Snapchat, social media marketing, twitter
Marketing on Twitter may soon involve a whole new tool, if beta testing of “fleets” proves successful. The feature is currently having a trial run in Brazil, but early reports suggest that it’s on its way to being adopted by…
The Role of Influencers in Digital Marketing in 2020
Edward CarneyNo commentsclient relations, customer engagement, industry trends, influencer, social media marketing
A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason…
Growing Scrutiny Plagues Social Media Marketing
Edward CarneyNo commentscompetition, law, public relations, social media management, social media marketing
Social media marketing can sometimes be like navigating a mine field. I’ve said as much in the past, focusing on the risks of consumer backlash and “cancel culture.” But as time goes on, there are more and more dangers lurking….
SEO Services Have 2 Goals: Quality & Shareability
Edward CarneyNo commentsclient relations, customer engagement, integrated strategy, seo services, social media marketing
Quality content is the single most important factor in SEO services. But it’s almost every bit as important to make sure that that content is actually being shared. Even the best content won’t have much impact on a site’s search…
Social Media Influencers Blur the Lines of Paid Advertising
Edward CarneyNo commentscustomer engagement, influencer, law, public relations, social media marketing
It was widely reported this past week that the Food and Drug Administration was working to crack down on companies that use social media influencers to advertise vaping products. The move is a response to what has been described as…
Social Media a Unique Battleground in the Presidential Campaign
pinksharkNo commentsdonald trump, hillary clinton, Marketing, presidential campaign, social media marketing, social media presidential campaign
On Thursday, the Wall Street Journal published an article highlighting the potential importance of social media to the current American presidential campaign. It pointed out that the two major party candidates are employing noticeably different styles of engagement, but it…
Social Media Platforms, Content, and More [Infographic]
Is your local social media company ready to take advantage of all the potential that social media offers for the year 2015? A new infographic from SocialBarrel may help you to get a handle on that question by presenting some…
