Last month, an article at Entrepreneur.com made the overly-broad declaration that “email marketing is better for your business than social media.” Being addressed to an audience of no-one-in-particular, this statement seemed to imply that it doesn’t even matter what “your…
Rolling Stone just published an article on how one teen music artist has been marketing on TikTok, and it’s a potentially insightful case study involving what is still a relatively new social marketing platform. The piece deals with 17-year-old Tate…
It’s nice when pop culture paints social marketing in a positive light. But don’t let it fool you into naive expectations.
A professional Los Angeles web marketing firm should be prepared to step in at every stage of Instagram marketing.
Business with a local customer base may have good reason to focus on traditional advertising. But digital marketing still plays a role.
Social media marketing is actually one field that hasn’t been forced into a downturn by the global coronavirus pandemic. If anything, the current situation actually represents an opportunity to reach a captive online audience, since people aren’t nearly as distracted…
We’re just a Los Angeles web marketing company. We can’t do anything to protect you from coronavirus. But until the panic dies down and people are no longer wary of person-to-person contact, we can give you something to focus on…
Marketing on Twitter may soon involve a whole new tool, if beta testing of “fleets” proves successful. The feature is currently having a trial run in Brazil, but early reports suggest that it’s on its way to being adopted by…
A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason…
Social media marketing can sometimes be like navigating a mine field. I’ve said as much in the past, focusing on the risks of consumer backlash and “cancel culture.” But as time goes on, there are more and more dangers lurking….
