Has Coronavirus Impacted Your SEO Strategy?
SEO strategy can be substantially affected by local and/or world events. Depending on the details and the ways in which your company adapts to circumstances, these effects can last for a few weeks or for the life of your business. The coronavirus pandemic has had a tremendous impact on many businesses throughout the country and […]
Social Distancing with a Los Angeles Web Marketing Company
We’re just a Los Angeles web marketing company. We can’t do anything to protect you from coronavirus. But until the panic dies down and people are no longer wary of person-to-person contact, we can give you something to focus on during periods of self-isolation and “social distancing.” Instances of Covid-19 infection are growing across California […]
New Feature Brings Instagram’s Interface to Marketing on Twitter
Marketing on Twitter may soon involve a whole new tool, if beta testing of “fleets” proves successful. The feature is currently having a trial run in Brazil, but early reports suggest that it’s on its way to being adopted by the platform on a global scale. Fleets are just the latest in a series of […]
Why Facebook Advertising is an Investment for the Future
Facebook advertising probably doesn’t hold the same appeal for all marketers as it did several years ago. But wariness of the brand doesn’t reflect its stubborn potential. It would be foolish to remove Facebook advertising from your overall digital marketing strategy. And a continued commitment to the social media giant may well pay off hugely […]
A Unique Approach to Promote Content on Social Media
Social media advertising is an important means of driving traffic to your website. But once people click through, it’s equally important that they find quality content on site. It’s been a common refrain on this blog that modern search engine optimization is mostly about demonstrating your expertise on a relevant topic. Algorithms and human beings […]
An Exclusive Overview of Instagram Advertising
Instagram advertising is arguably the most straightforward aspect of a social media marketing campaign. The platform is simple to use, both for the account owner and for its followers. With an emphasis on images, it is easy to convey a quick message to your audience. But if you want more engagement, there’s no real limit […]
Make Your Site Like a Movie with a Los Angeles Web Design Company
It’s not unreasonable to expect a Los Angeles web design company to provide a cinematic experience for visitors to your website. People who have been working in the shadow of the Hollywood sign should probably have a keen sense of grandeur and an understanding of how to tell an effective story. To be clear, “cinematic […]
Why Social Media Companies Must Approach Each Platform Differently
Social media companies can, of course, utilize memes as a way of promoting their client brands. But did you realize that memes can also convey instructions about how social media companies should approach their everyday work? And would you have guessed that 74-year-old country music superstar Dolly Parton would be the originator of one such […]
Informational Content in Professional SEO Strategy
What is the main purpose of your professional SEO strategy? Should your site’s content be focused on providing relevant information to people conducting organic web searches? Or is your first and only priority to convert site visits into sales? Obviously, conversions are the long-term goal. But excessive focus on the endgame can actually be detrimental […]
The Role of Influencers in Digital Marketing in 2020
A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason for skepticism than he was ready to admit. This isn’t to say that I’m coming […]