Web Design Experts Get Started on a New Decade
Web design experts routinely greet the New Year with speculation about the sorts of trends in user experience that will be popular in the coming months. This year is certainly no exception. And now that it’s 2020, some web design experts are sure to offer their thoughts on what the entire next decade holds the […]
Growing Scrutiny Plagues Social Media Marketing
Social media marketing can sometimes be like navigating a mine field. I’ve said as much in the past, focusing on the risks of consumer backlash and “cancel culture.” But as time goes on, there are more and more dangers lurking. Your social media presence is vital to your brand, but it can also be an […]
Do Small Businesses Recognize the Importance of SEO Strategy?
It’s difficult to imagine a solid SEO strategy emerging from a business that doesn’t understand both the importance of that strategy and the basics of how it would work. But a surprising number of businesses will practically acknowledge that they fit that description. And in reality there are probably countless others led by executives who […]
Digital Marketing for Analog Clients
When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local and some might be international. But they all have an established digital presence that just […]
Professional Web Designers Guide a Visitor’s Eye
In a recent post, I pointed to current trends in search engine optimization. What I did not mention is that the underlying research has lessons to teach professional web designers, too. Site owners have no say over how their information is presented to consumers by the search engin““““““““““““““`es. But consumers’ interactions with those search engines […]
Social Media Marketing Should Anticipate Unpopular Business Decisions
Can social media marketing overcome the backlash that sometimes arises from rational business decisions? That’s the question posed by a number of recent incidents in which companies took certain steps to avoid alienating the one-billion-consumer Chinese market. Unfortunately for those companies, doing so made them look kind of unfriendly to democratic ideals. The protests in […]
Search Engine Optimization is Changing Alongside User Behavior
Traditionally, search engine optimization has been strictly preoccupied with getting results into the first position on a search engine results page (SERP). But the latest research suggests that this isn’t quite as important as it used to be. In 2006, just over half of all clicks went to the top spot on any given SERP. […]
DIY Versus Professional Digital Marketing
Professional digital marketing is a substantial investment for any company. Of course, the hope is that once a relationship is established between a client and marketer, the return on investment will increase sharply. Still, there’s always the temptation to trim costs. And while it seems like marketing isn’t exactly a place where you can cut […]
Web Design Upgrades at Major Sites Convey Lessons for All
Web design upgrades can come as a surprise to a site’s established users. This is especially true of major social media platforms, which people use as a regular part of their day. By the time you read this, you may or may not have already noticed that there have been significant upgrades at YouTube. There’s […]
Social Media Marketing Faces Organic Changes
Certain kinds of social media marketing may soon have to rely more heavily on organic methods of reaching an audience. That’s because at least where Twitter is concerned, paid ads will be off-limits to political messaging. It’s not entirely clear what will be considered politically motivated social media marketing. But it’s safe to assume that […]