A Lesson from Wimbledon’s Social Media
The Wimbledon tennis championship tournament began this week and predictably became a leading topic on social media among a global audience of sports fans. And it appears that the event’s organizers are putting forth substantial effort to remain engaged with that audience. In fact, on Wednesday a Reuters video report detailed how IBM is using […]
SEO vs. “Search Engine Manipulation”
On Wednesday, an article at Search Engine Land detailed an ongoing legal battle between Google and e-Ventures Worldwide, emphasizing how it has increased anxiety regarding the acceptability of search engine optimization. Google is defending itself against allegations that it unfairly harmed the plaintiff by removing several sites from its results pages over what Google called […]
Web Marketing for Luxury Brands
The website for the Wharton School of the University of Pennsylvania recently published an interesting article on the topic of marketing. It pointed out that luxury brands have traditionally eschewed the trappings of e-commerce and a traditional web presence, but have increasingly found it necessary to embrace a role for local web marketing companies and […]
DIY Websites are Much Easier, but Not Always Good Enough
Venture Beat and a number of other industry news sites have reported upon the fact that the website-building service Wix is in the process of unveiling an “artificial design intelligence” service that will supposedly make the design process partially automated, and thus easier and more user friendly. The service will draw on the company’s existing […]
Refuting Simplistic SEO Claims – Again
Admittedly, I’m beginning to feel as though I’m beating a dead horse, but the internet continues to spit out misleading articles about search engine optimization and I continue to feel compelled to respond to them. The latest that has come to my attention is this article from the News Times that claims to present a […]
In SEO and Web Marketing: Beware of the Bots
Last week, CIO published an article featuring a fairly staggering statistic. The latest analyses of web traffic find that nearly half of all “visitors” to sites across the web are actually bots. The article goes on to point out that this is something that costs companies money, as well as potentially misleading them about the […]
You can Recognize a Good Web Designer without First Becoming One
On Monday, Examiner posted a simple article purporting to detail the “best principles of effective web design.” The headline went on to provocatively claim that these are principles that “most designers don’t know.” The latter claim seems to just be a sort of click-bait. However, it may technically be true depending on whether you define […]
Adapting SEO and Web Marketing to Google’s SERP Change
On Wednesday, Search Engine Land posted a very helpful article about the recent change to how Google’s search engine results page is displayed. In response to the growing prevalence of narrow mobile displays and the ways in which web users have conditioned their eyes to avoid ads, Google has removed the sidebar ads and placed […]
From Your Website to Other Media
An excellent local social media company or SEO company should provide your business’s website with a steady stream of excellent content. This is its main task and the means by which a web marketing firm can drive relevant readership to your site while making it more appealing to search engine algorithms. Something that is extremely […]
Vetting a Local Web Design Company
On Wednesday, MSN Money picked up a press release for a business review website, which offered readers advice on how to choose a good web design and development company. Predictably, the article recommended utilizing online reviews to vet prospective contractors. Secondarily, it urged site owners to match up the design company’s portfolio against the expectations […]