More False Promises of Instant SEO
I fear that this trend is getting worse. A glance at the latest headlines on news websites for SEO companies and social media companies shows titles like “5 E-Commerce SEO Tips You Can Use Today” and “Improve SEO Ranking in 24 Hours” among the top headlines. We’ve disputed these kinds of myths before. The […]
Immediacy vs. Impact
There is a post that has come to my attention at BlogHer, titled “How to Brand Yourself on Social Media Immediately.” After reading through the author’s advice regarding Facebook, Twitter, Pinterest, and Instagram, one thing stands out to me about the article: it is horribly mis-titled. Presumably the piece generates clicks by promising insight into how […]
Social Media Makes Sales, Wins Elections
Nigeria recently had an historic presidential election, the first in which a sitting president was defeated by a challenger. The News Nigeria subsequently featured an interview with a former journalist and current media advisor to the head of the victor’s political party, in which he largely credited social media with winning the election for President-elect […]
Five SEO Mistakes… or Maybe Just Three
On Tuesday, Forbes posted an interesting article on SEO tactics. The author, Jayson DeMers, claims that the five strategies he lists are outdated and should be removed from any modern search engine optimization campaign. Articles like this one can post a very valuable challenge for your local SEO company. If you’re fully convinced by […]
Social Media for the Tourism Industry
A recent article in the Daily Record detailed some of the ways in which New Jersey vacation destinations Atlantic City, Wildwood, and Ocean City have utilized social media to enhance and supplement the work of their tourism boards. The article also mentions less prominent tourism destinations that have also generated results by encouraging long-term engagement […]
Gigi Hadid: A Case Study in Natural Social Media Marketing
This week WebProNews published a brief profile on Gigi Hadid, who was recently named “model of the year” at the Daily Front Row Fashion Los Angeles Awards and who has been categorized as one of the millennial generation’s “Instagirls” because of her following on social media. In fact, the profile suggests that much of […]
Multilingual SEO
A new article at Search Engine Land raises the question of multilingual SEO campaigns and offers the reader several pieces of relevant advice about how to make sure that one’s business is ready for that transition. While this is all certainly helpful, the article seems to make one mistake in that it gives the […]
The Importance of Local SEO
Business 2 Community has once again posted a helpful article featuring tips for Search Engine Optimization. But this latest list is of particular interest to Pink Shark Marketing because of our special emphasis on working a local SEO company. The article makes it clear that the local angle is under-appreciated in setting SEO strategy. […]
Social Media Platforms, Content, and More [Infographic]
Is your local social media company ready to take advantage of all the potential that social media offers for the year 2015? A new infographic from SocialBarrel may help you to get a handle on that question by presenting some of the opportunities and threats facing social media marketing for B2B firms, and thus challenging […]
SEO Plus Paid Ads, and More
A brief new article in the Pay-Per-Click section of Search Engine Watch makes the argument that you should probably invest in paid web search ads even if your local SEO company is running a currently successful optimization campaign. It implies that even if you’re operating on the West Coast and exceeding the search rankings of […]