When are You Justified in Starting over with a New SEO Company?
I was taken aback by the first headline in this Marketing Land article about six action items for people looking to make gains in online marketing this year. Neil Patel goes for the jugular by advising people to fire their SEO agency. His actual advice is not as drastic as that, though. He reasonably elaborates […]
Social Media for Better Health Care
There was an interesting English-language article posted on Wednesday on the website Med India. While it discusses specific trends and statistics in Indian health care settings, there is no reason why the information and recommendations cannot be generalized to Western countries and their health systems. The article discusses the positive impacts that social media can […]
Don’t Forget Internal Social Media Policies
A recent article at ComputerWorld makes the case that companies need to have clearly delineated social media policies not just for company accounts but also for those of individual employees. The author begins by alleging that most companies’ policies in this regard are outdated, inadequate, or don’t exist at all. He goes on to provide […]
Social Media: Beyond Branding
I’ve dedicated a lot of topics on this blog to discussing the branding and marketing potential that can be brought to your business by a good local social media company. But it must be pointed out from time to time that the professional value of social media goes well beyond these spheres of influence. Social […]
Tell What You Know, and at Least Know the Basics of SEO
I realize I’ve covered this topic before, but the steady stream of posts recalling my attention to it shows that the problem remains alive and well. Two articles came to my attention back to back. One is a press release for some New York area web developer, and it tries to dupe its audience by […]
Jennifer Aniston’s Lesson on Social Media
Jennifer Aniston recently spoke with People magazine about her experience taking temporary control of the Instagram account for her company, Living Proof. By some accounts, the Friends actress did a good job presenting relevant and share-able images to the company’s followers. But she reportedly found the experience stressful, saying with apparent surprise that such social […]
Lauren Conrad Bans the Word “Skinny” – Should You?
The fashion designer Lauren Conrad received widespread press on Tuesday when it was announced that her lifestyle and fashion blog had banned a number of words that she identified as contributing to body-shaming. These include “thin,” “slim,” and “skinny.” It’s an interesting response to emerging social trends that push for more widespread acceptance of different […]
Social Media has Truly Entered the Political Process
In May, President Obama finally acquired an official Twitter account and shattered previous records by acquiring one million followers in less than 24 hours. Now, the Washington Post’s Julie Eilperin has published an in-depth article on the relationship between the Obama administration and social media, which goes back long before the POTUS Twitter account launched. Calling Barack Obama […]
Satisfaction Lies in the Effort
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The Traditional Web is Still a Thing
At the Wall Street Journal, Joanna Stern recently discussed the fact that she used a series of user-friendly website building tools to create a website dedicated to her newly-acquired puppy. She decided she needed to do so because as far as she was concerned, Twitter and Instagram were just not cutting it. Social media was […]