How to Deal with Employees’ Bad Behavior on Social Media?
Wednesday saw the publication of two very different articles about how employers can deal with mistakes made by their employees on social media. At The Atlantic, Conor Friedersdorf advocates for a principle whereby employers resist the pressures of online mobs and made decisions about firing based solely on competencies and character that are relevant […]
Major Companies Still not Integrating Social Media and PR
An article published at ABCNews.com suggests that while manufacturers of consumer products are using social media rather effectively to market their products, they are failing to utilize it for other purposes, including informing consumers about recalls and safety alerts. This is a bad sign. It suggests that major companies are appropriately eager to take short-term […]
The Benefit of Playing Along with Customers
San Antonio’s Indigo Hotel recently got some viral traction after its concierge staff chose to play along with a guest’s strange requests. See the details here. This sort of things actually seems to be an emerging fad, with customers taking advantage of special request sections of online forms to ask for strange indulgences from […]
SEO: Myths and Misunderstanding
There are a number of myths surrounding SEO, and these can be harmful to your business if not dispelled by the business owner or his local SEO company. If you want a fuller understanding of what those myths are, a Google search will turn up numerous articles on the topic, or you could just stay […]
Tangible and Intangible Social Media Goals
There is a brief article at the IT industry website CIO that claims companies have gotten bogged down in the quest for likes, retweets, and other indicators of social media engagement. It goes on to claim that 2015 will be the year in which many of these same companies realize that there is limited value […]
Don’t Try to Go it Alone on SEO
A new article at Business 2 Community focuses on the by now well-known concept that search engine optimization is virtually synonymous with good content. The author points out that this has been emphasized already by other leading sources including the Huffington Post and Quick Sprout. But she gives the most attention to a video on […]
Fastest Way to Lose Your Customers?
It is a key factor to any business’ long term success to reduce customer defections. Therefore it is not surprising most business owners are unaware that a lack of Internet presence could be keeping them from not only loosing potential consumers as well as retaining current customers. With all the innovative technology in our modern […]
LSI Keywords for SEO
Previously, essential words would effortlessly rank a website page just by embedding a lot of it into one article. Google now rebuffs the individuals who do that and everybody fears decisive word stuffing and over-enhancing. So what caution can we take to keep ourselves from being penalized? Google affirms that by utilizing more Latent Semantic […]
Beyond Facebook and Twitter
For several years now, it has been fairly obvious to anyone familiar with the phrase “social media” that Facebook and Twitter are indispensable tools for reaching the public. But social media has come a long way and if those are still the only two services that spring to mind when you think about your SEO […]
How do I get my Website on the First Page of Google?
You might be surprised by how simple the answer to this question is. You get to the top of Google search results by having the best, most relevant content on the web. There aren’t really any tricks or shortcuts. There’s just the hard work of building a near-perfect site around the keywords your visitors will […]