How Long Does it Take to Get to the Front Page of Google?
This might be the most natural question to ask when starting out on your search engine optimization campaign with your local SEO company. But the question is practically worthless without context. Even if you’re at the top of the results for a chosen keyword, it doesn’t mean that that’s the keyword your potential customers are […]
Photography is the Science
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How Can Social Media Help My Business?
There are two very different ways you can look at the role that social media plays for your business. One angle shows you how you can use Facebook, Twitter, and other services to reach your customers. The other describes how your customers can use those services to reach you. Both of these considerations are equally […]
How Will Blogging Help My Business?
Blogging fills several roles for both established and emerging businesses. It provides an opportunity to take control of your marketing strategy by giving your business a voice with consumers. If they find that voice compelling, then blogging is a means of developing followers who may become a source of sales. Blogging helps you to show […]
Alex from Target has a Lesson to Teach
In case it wasn’t clear to you how powerful social media can be, consider this recent viral phenomenon. A teenager named Alex who works at Target became nationally famous on Twitter for no reason other than because a teenager girl snapped a photo of him while he was bagging her purchases, she found him attractive, […]
Let Your SEO Talk to Your Social Media
There was a good article just posted at Search Engine Land that focuses on one of the most common traps that people fall into when they’re chasing after search engine optimization. Many businesses obsess over search engine results for a pre-determined set of keywords and forget that their exposure through other media and other marketing […]
Bad Accent: Good Publicity?
When managing your brand on social media, one trick you ought to know is how to deal with things that skirt the edge of bad publicity. Your local social media company ought to know the difference between a libelous insult that requires a sober response, and a good-natured dig that you can play around with […]
Geofeedia and Place-Specific Social Media Marketing
The recent influx of funding for Geofeedia is big news for the future of social media marketing. The Chicago-based company allows its customers to monitor social media activity based on location, and it has just received 3.5 million dollars in venture funding, which it plans to use to double its staff over the course of […]
All on its own, what’s a Website Worth to your Business?
A business column published on Tuesday at USA Today counsels business owners to make sure that they have up-to-date websites. It drives the point home with several anecdotes about entrepreneurs who failed to attach sufficient importance to the online portion of their business, and who lost leads as a result. Obviously, the author is […]
Politics can Have its Place in Social Media Marketing
Forbes posted an article on Tuesday profiling the social media activism of the Gap clothing company. Instead of just celebrating the company’s brands and announcing product releases, Gap has embraced an activist message and has attached its name to campaigns for a higher minimum wage and for the closure of the pay gap between men […]