Quality Was Never Irrelevant!
Last week I talked about how some writers in the field of SEO seem to think that you can sever ties with your local SEO company because the whole idea of search engine optimization is obsolete. Now there is an article at BizJournals that proclaims “social media is dead.” Interestingly, this new article seems to […]
SEO vs. Content Marketing
Andrew Edwards asked a question on ClickZ recently that has been on the mind of many online marketing professionals: “Is SEO Dead?” Whatever Happened to SEO? Google has always been at odds with SEO per se. They are perpetually at war with anyone trying to manipulate their precious search algorithm to get an unfair advantage […]
The Death of SEO?
Some social media companies and web marketing professionals think that the entire concept of SEO is antiquated. In a recent article at the marketing news site Click Z, Andrew Edwards suggests that Google is actively trying to “stamp out” SEO so that the “tips and tricks” of the trade become increasingly unusable. But Edwards’ claims […]
Local SEO and Online Marketing
Before you begin thinking about storming the national stage with your latest web property, you need to consult with the best local SEO company. The amount of page views that a website receives varies wildly from a local and national perspective. You might find that the number of people who are searching for a particular […]
Write First; Optimize Later
If you maintain a blog for your online business, or you plan to, you’re probably concerned about optimizing that blog’s content for the search engines. You’re right to focus on that task. A blog is an indispensable tool to utilize in your SEO campaign, whether you’re managing it as an amateur or employing the services […]
Social Media for Politics and Activism
Social media marketing isn’t just the domain of commercial ventures and corporate outreach. If you represent a non-profit organization, a political campaign, or even just a cause that currently lacks a defining group, you might want to look at local social media companies that can provide you with professional help in presenting and selling your […]
Outsourcing Social Media Marketing
A strange headline caught my eye recently. It asked the question, “Is outsourcing social media marketing cheating?” It’s hard to know exactly what that question means. Answering it requires that you first define what the question means by “cheating,” and what it means by “social media marketing.” Usually, we think of cheating as giving oneself […]
Called It! Hidden Cash Becomes Marketing Gimmick
Since the last time we mentioned the “Hidden Cash” Twitter phenomenon, the identity of at least one person behind the altruistic game has come to light, and the tweets and mass scavenger hunts have spread to various other cities not only across the US but also in other countries. Businesses in several of those cities […]
Don’t Just Learn From Journalists…
Yahoo! “Small Business Advisor” has an article about “Six Lessons Social Media Marketers Can Learn from Journalists.” It raises some interesting points about the importance of research, style, language, multimedia, and planning. But it also raises a question or two about personnel. Consider your local social media company if you’ve met their staff. How capable […]
“Hidden Cash” Makes Great Use of Social Media
In May, an anonymous real estate developer gave away more than $10,000 to random recipients in San Francisco, hiding cash in public places and tweeting clues about where it could be found. Not surprisingly, the Twitter account has acquired nearly half a million followers, each of them presumably looking to participate in the altruistic scavenger […]