Localized SEO and Marketing for Your Business
“It’s more important than ever for advertisers to have an ad strategy that accounts for consumers’ context and location,” according to the latest study by Google. The study emphasizes consumers’ preference for searches customized to their location, meaning some serious changes are needed in the advertising world. These are four easy steps to take to […]
Don’t Let Your Twitter Campaign Get Hijacked
There are a lot of marketing horror stories about Twitter campaigns going awry because of deliberate sabotage. People who disagree with a certain brand’s vision, or who just want attention, are capable of completely changing the narrative in the open atmosphere of social media. Usually these are just annoying distractions, but sometimes they take over […]
Targeting Social Media Locally
You might think that if you’re trying to market your business or personal brand to a local area, the way to do that is still through billboards and radio spots and other local media markets. But that’s kind of outmoded thinking. Sure those sorts of things are bound to help, but social media marketing isn’t […]
SEO is Reputation Management
Search engine optimization is an ongoing process for any website. The ever-growing competition for exposure on the web sure to be obvious to any web marketing and social media company. Los Angeles’ physical population has grown by more than one million people in the past forty years, but the city is still less far less […]
News You Can Use
Is your local SEO company or local social media company up-to-date on current events in your area? You might be surprised by how valuable that can be, especially for businesses that maintain some of their web outreach through blog posts. If your industry can be connected to regional news in any way, then you’ve got […]
Don’t Be Dense About Density
I’m amazed by how many people still reduce the concept of SEO to a calculation of “keyword density.” The obsession with short-term gains has led “search engine optimization” to be virtually synonymous with “bad writing.” The goal of SEO isn’t just to bump your site up in the rankings for a certain keyword. It’s also […]
People Don’t Read What They Share
And Other Recent Findings about Online Audience Engagement That May Surprise You The average person who may stumble upon your site only allots around 15 seconds to decide whether they will stay or bounce off. Aside from this, here are a few facts recently unveiled that prove your online audience can be quite slippery to […]
The Single Biggest Mistake Online Marketers Make
In the transition from traditional to online marketing, many professionals find it hard to adapt to the radically different playing field that the web offers. The single biggest mistake that beginners and veterans alike make is the shift from straight advertising – that is, talking to your audience – to engaging them – that is, […]
Four New Social Media Statistics Every Online Marketer Should Know
Four New Social Media Statistics Every Online Marketer Should Know 51% of users prefer to log in to a 3rd party site over any other social network ID. In the first place, you should avoid giving your users “password fatigue”, and offer a simple solution such as “login with Facebook”. Google+ is a distant second. […]
Five Key Points to Search Engine Optimization (SEO)
When building your website to be optimized for the search engines, there are 5 important aspects to keep in mind. 1. Website Code Optimization – Make sure that the website is built up to code for the search engine to easily read the information, as well as for you to keep track of you site’s […]