NoFollow Backlinks
I’ve come to realize that the SEO community is divided on the matter of nofollow backlinks, with some people defending their merits and others insisting that they are useless for site rankings (and therefore useless overall). To me, it seems like a no-brainer that the first group is correct and that nofollow backlinks are […]
Relevance is More Relevant than Ever
I recently linked to a Guardian article about the perceived (but not actual) death of social media marketing. What I haven’t specifically mentioned yet is that the article points out that those concerns are based in large part on the fact that Twitter plans to change its algorithm so that tweets will no longer be […]
Is Organic Social Media Dead?
There were two separate but related stories about social media in the news the other day. An article in The Guardian indicates that many businesses and entrepreneurs are lamenting what is perceived as the death of organic social media marketing. Evidently, Facebook and Twitter are adjusting their algorithms in a way that makes it increasingly […]
When Government Restrictions Soften…
This may not be something that you’re particularly aware of if you are a Los Angeles social media company targeting only Los Angeles markets. But if you’re aiming for international readership, there are still places in the world where social media cannot reach because of government restrictions. However, this situation can change on a dime, […]
Can Controversy be Good?
There was a trending news story recently that got me wondering about the possible expediency of controversy in social media marketing. It was, in my honest opinion, a pretty stupid story. The USA Today headline described it thusly: “Vermont restaurant fried by bacon ad backlash.” What happened was that the restaurant, Sneakers Bistro and Café, […]
SEO Versus Pay-Per-Click
Did you know that 70 percent of people who begin a purchase through a search engine find what they’re looking for through search results, rather than Adwords advertisements? That’s a pretty ringing endorsement for search engine optimization, in and of itself. Why does SEO still have such a powerful role in online retail? One major […]
4 Factors to Consider Before Choosing an Online Marketing Agency
Just like any other business function, marketing relies heavily on numbers. As a result, you need an excellent Return on Investment (ROI) and a guaranteed success rate before you can begin with an online marketing campaign. Therefore, before opting for any online marketing agency, here are 4 factors to analyze to reap great results. 1. […]
Confidence is Up, Marketing is Needed
How optimistic are you about your small business? Statistically, you’re probably feeling better about your economic outlook than you were a couple of months ago, according to a July survey by the National Federation of Independent Business. But the same source indicates that overall economic indicators still show slow growth in the small business economy. […]
Social Media for Public Relations
There are stories that come up from time to time that remind me of what a wonderful tool social media can be not just for commercial marketing, but also for public relations. This week, Jeff Goldblum enjoyed a lot of positive press exposure for appearing in a dinosaur-themed photo at a friend’s wedding. Other celebrities […]
Neglected Consumers are Quick to Engage on Social Media
Among recent headlines from the advertising world, there is another ad campaign that combines traditional commercial production and social media outreach, and is getting a great deal of attention. The athletic wear company Under Armour has produced a powerful ad featuring American Ballet Theatre soloist Misty Copeland and linked it to the hashtag #IWillWhatIWant. By […]