Automation and Digital Marketing Companies
Automation is a source of controversy and anxiety in virtually every industry. Digital marketing is no exception, as the ongoing growth of things like machine learning promise to make computers more and more capable of taking on roles that once required human minds and human hands. But there are important questions that any given digital […]
The First Job of a Web Marketing Firm: Competitive Research
In various posts, I have emphasized the importance of web marketing firm wearing many hats. There are a number of different ways in which different web marketing services overlap, and they may call for a web marketing firm to have a reasonable level of expertise in web design, social media, search engine optimization, and more. […]
How a Local Web Marketing Agency Can Use Video Content Effectively
Here’s a statistic that might be important to you and your local web marketing agency: When a website has video content, the average user takes 88 percent longer before closing the page. This and other data suggest that video marketing might be an important feature of the strategy that a web marketing agency employs for […]
Coordinating Offline and Online Marketing
Among the many challenges of online marketing is the question of how to balance it with more traditional methods. Companies with brick-and-mortar stores or direct client relations generally still have to rely on tactics like print advertisements and direct marketing, in addition to online marketing. This raises questions about how to split both your budget […]
Traditional Partnerships vs. Algorithms in Web Marketing
The placement of a company’s web marketing is often handled by algorithms. You’re probably well aware of the basic formula: You play the Google or Amazon ad platform, or maybe a local web marketing company, for the privilege of running your ads, but the question of where those ads appears is left up to the […]
The Precise Language of an Internet Marketing Company
An internet marketing company should be able to bring specific expertise to a wide range of online outreach efforts. When thinking about web marketing these days, your mind might jump to social media management and search engine optimization, but there are several other advertising methods where professional assistance might pay dividends. For some business owners, […]
A Case Study in the Power of Internet Marketing
If you keep up with international news, you might have heard about a series of anti-government protests that took place in Iran in early January. One interesting thing you might not have heard about those protests is how the government’s response ended up being a case study in the disruptive power of internet marketing In […]
SWOT Analyses Among Los Angeles Web Marketing Firms
When a site owner and a Los Angeles web marketing firm begin developing a plan for how to grow traffic to the site, both parties should undertake some serious analysis and make sure that they understand what they can accomplish, and also what they can stand to lose. One way to think about the available […]
The Offline Role of a Web Marketing Agency
In previous posts, I have tried to emphasize the value of using a web marketing agency that can provide multiple services with equivalent effectiveness. Search engine optimization, social media management, web development: all of these things function better form marketing purposes if they are integrated together. A web marketing agency should be able to demonstrate […]
A Web Marketing Company that Breaks the Mold Can Help Save the Web
The Content Marketing Institute has just published an interesting article criticizing the current state of web marketing.1 It concludes that traditional advertisements are harming the modern landscape of the internet, while massive companies like Google hold back innovation in the web marketing industry. The article specifically calls attention to what one might describe as “black […]
