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Marketing Science
search engine optimization

A Resource for the Los Angeles SEO Company of the Future

November 23, 2018

There is a study in the November issue of Marketing Science which points to possible forthcoming changes in how a Los Angeles SEO company might do its business. One expects a company in this region to be particularly close to the cutting edge of the industry, and that includes the speedy adoption of new technological resources as they come available.

The resource used in the study is not yet available, either to a Los Angeles SEO company or to one in any other locality. But for whoever has the opportunity to adopt it first, it might represent a powerful solution to the familiar problem of uncertainty in selecting and implementing search keywords. Presently, a certain amount of guesswork and trial-and-error are necessary to the efforts of an SEO company, because it is impossible to flawlessly anticipate user intent.

The Marketing Science study demonstrates that by imposing a filter between the user and the search engine, an individual web search can be put in the context of other user activities. This ostensibly makes it far easier for algorithms to highlight exactly what a user wants. By extension, it makes it easier for a Los Angeles SEO company to give its clients and their customers the precise content they are looking for.

Still, the current absence of such filters doesn’t need to be an impediment to the success of your SEO campaign. It just underscores the importance of carefully selecting SEO professionals according to their ability to monitor and refine practices over time, and to effectively adopt new industry resources as the come available.

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