Internet Marketing and the “Purchase Funnel”
This blog has variously highlighted the benefits of an internet marketing strategy in which one firm handles multiple online services. These services mainly consist of website design, search engine optimization, social media management, and the buying of targeted ads through third-parties like Google. I’ve typically described coordination among these services as an “integrated strategy.” But […]
Social Media Marketing Involves Selectively Embracing Haters
Social media marketing, like most things on the internet, is a potential mine field of hate and negativity. This is something everyone should be aware of upfront when crafting a digital marketing strategy. Online businesses and their social media marketing partners ought to have some semblance of a plan for dealing with the inevitable and […]
A Great Web Design Company Understands User Psychology
There are good reasons why the potential clients of a web design company might assume they can forgo professional assistance. It’s not just that there are abundant design tools available. It’s also that the landscape of today’s internet makes it easy to see what a good web design company will create, and what users expect. […]
How Skincare Products Have Won at Social Media Marketing
There are a lot of statistics that highlight the profound impact that social media marketing can have on sales for a particular company or an entire industry. If your own social media marketing agency is able to effectively tap into existing trends – or to create them – it can generate truly surprising levels of […]
Search Engine Optimization on a Third-Party Platform
The work of a search engine optimization company is not necessarily limited just to its clients’ websites. If you’ve employed the services of such a company, you may have never considered that its expertise could be utilized elsewhere. But if you have a LinkedIn profile and have ever tried to leverage it for the same […]
Professional SEO Services Still Widely Used
In 2019, it can be fairly easy to overlook the value of professional SEO services. Many online businesses and website owners place their focus elsewhere, as by devoting most of their resources to paid marketing channels. And this is perfectly reasonable in terms of how the landscape of the internet has changed. But even though […]
How an SEO Firm May Target Featured Snippets
The central role of an SEO firm has always been the same: to move a client’s site as close to the top of search results while maximizing real estate on page one. But many details of that role have morphed over time. There are different ways of occupying and utilizing that real estate, and a […]
Avoid Conflict with Your Web Design Company by Anticipating It
As I’m sure I’ve said before, it is often instructive for a Los Angeles web design company to take note of problems that clients and other firms have encountered with one another. It is always a good idea to anticipate issues before they become problems, and to establish potential solutions ahead of time. Someone recently […]
Remember: Your Local SEO Company Cannot Optimize Weak Content
In this blog, I’ve often voiced criticism for the local SEO company that makes outsized promises to clients. It’s increasingly difficult for such a company to even follow through on those promises through unscrupulous means, since search algorithms are increasingly sophisticated and practically immune to black hat techniques. But the industry still has to cope […]
An Internet Marketing Company Must Show Clients All Metrics
When the owner of a website asks an internet marketing company (Company) to demonstrate his or her return on investment, that company should pull upon a wide range of metrics to show that customer reach, engagement, and conversions are all improving. This is equally true of paid marketing campaigns and organic processes like social media […]