Discussing Trends With Your Web Design Company
Does your web design company have new ideas for the coming New Year? With 2018 winding down, industry sites all across the internet are publishing professional speculation about the hot new trends that might proliferate in the months ahead. You can easily search for articles on the topic right now, but you should hesitate before […]
A Resource for the Los Angeles SEO Company of the Future
There is a study in the November issue of Marketing Science which points to possible forthcoming changes in how a Los Angeles SEO company might do its business. One expects a company in this region to be particularly close to the cutting edge of the industry, and that includes the speedy adoption of new technological […]
A Good Digital Marketing Firm Mixes “Mundane” with “Cutting Edge”
A digital marketing firm, like a company representing any other industry, is often on the lookout for new, game-changing developments in its field. If you’re a client of such a firm, you’re probably keeping your eyes open for the same thing. It could be what gives you the edge on your competitors and brings in […]
Can A.I. Replace a Local Web Design Company?
With artificial intelligence growing to encompass more and more aspects of business, it has been suggested that AI could actually eliminate the need for a local web design company (company). There are already tools available that allow AI to play a significant role in web development, but the prospect of using them to build a […]
Seeking Harmony Between SEO Specialist and Overall Marketing
I recently heard from another SEO specialist about a disagreement that he had had with a client concerning the promotion of a marketing campaign’s landing page within the larger framework of search engine optimization. The story illustrated the misplaced expectations that clients sometimes have when dealing with an SEO specialist or web marketing agency. What […]
Long-Term Returns from Investing in a Web Marketing Agency
There’s a certain message that this blog has repeatedly conveyed about search engine optimization, but it also relates to what a client should expect from a web marketing agency in general. In fact, it’s advice for life in general. If someone promises you an immediate, outsized return on your investment, you’d better look very closely […]
Local Web Design Firm vs. Telecommuting
Generally speaking, it’s equally acceptable to hire a local web design firm or one that provides a service for you remotely. There are certainly advantages to being able to sit down face-to-face with a contractor and to know that you and they are keeping roughly the same hours. But a telecommuter might prove to be […]
Customizability is the Gift of a Local Web Design Firm
Today, there are abundant tools for do-it-yourself web design. So when you decide to partner with a local web design firm, that decision should be based on a clear understanding of the advantages they provide compared to the DIY alternative. Arguably, the clearest such advantage is a greater sense of customizability. So if you have […]
How Newfound Transparency Affects a Local Social Media Company
Your local social media company may have to readjust its marketing strategies to accommodate the latest changes in how the world’s largest social media platform displays third-party advertising. As part of a continuing effort to right past wrongs and alleviate user concerns regarding deceptive use of targeted advertising, Facebook recently announced that it would bolster […]
A Los Angeles SEO Company Creates Trends Instead of Following
I’ve frequently used this blog to discuss some of the industry trends that can affect a Los Angeles SEO company. But it is important to note that promoting understanding of such trends does not presuppose that they should always be followed. Certainly, where the work of a Los Angeles SEO company is concerned, blind adherence […]