Do Small Businesses Recognize the Importance of SEO Strategy?
It’s difficult to imagine a solid SEO strategy emerging from a business that doesn’t understand both the importance of that strategy and the basics of how it would work. But a surprising number of businesses will practically acknowledge that they fit that description. And in reality there are probably countless others led by executives who […]
Digital Marketing for Analog Clients
When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local and some might be international. But they all have an established digital presence that just […]
Search Engine Optimization is Changing Alongside User Behavior
Traditionally, search engine optimization has been strictly preoccupied with getting results into the first position on a search engine results page (SERP). But the latest research suggests that this isn’t quite as important as it used to be. In 2006, just over half of all clicks went to the top spot on any given SERP. […]
DIY Versus Professional Digital Marketing
Professional digital marketing is a substantial investment for any company. Of course, the hope is that once a relationship is established between a client and marketer, the return on investment will increase sharply. Still, there’s always the temptation to trim costs. And while it seems like marketing isn’t exactly a place where you can cut […]
Web Design Upgrades at Major Sites Convey Lessons for All
Web design upgrades can come as a surprise to a site’s established users. This is especially true of major social media platforms, which people use as a regular part of their day. By the time you read this, you may or may not have already noticed that there have been significant upgrades at YouTube. There’s […]
SEO Services Have 2 Goals: Quality & Shareability
Quality content is the single most important factor in SEO services. But it’s almost every bit as important to make sure that that content is actually being shared. Even the best content won’t have much impact on a site’s search ranking if it just sits on a webpage collecting digital dust. SEO services need to […]
Los Angeles Web Design Company Shocked at Lawyer’s Choice of Font
You should expect any Los Angeles web design company to know something about typography. But you can’t take anything for granted. You would expect a fancy Washington D.C. lawyer to know what looks appropriately professional. But this past week revealed that that’s not always the case. The American public’s attention is largely glued to political […]
Always Avoid a Robotic Digital Marketing Strategy
This may seem like a strange notion, but a professionally-managed digital marketing strategy can make you seem more human. The impersonal nature of online communication is a problem for anyone who wants to connect with prospective customers, clients, or partners. In traditional marketing, there’s only a certain amount of distance between a pitch and its […]
Find the Latest Tools through Your Los Angeles Web Design Company
A Los Angeles web design company should always be aware of the emergence of new online resources, even if they premiere in a whole other part of the world. The Sydney Morning Herald recently published a profile on one Australian startup that is already having a global impact on businesses with an online presence. And […]
Social Media Management Amidst Platforms’ New Restrictions
Professional social media management can help protect you from controversy and public backlash. It can also help to minimize the impact when your accounts are targeted – fairly or unfairly – by other users or by the platforms themselves. Both of these roles are increasingly important at a time when networks like Facebook and Twitter […]