Building Up from Local to International SEO
International SEO strategies can be built upon the foundation of a company’s domestic strategy for digital marketing. But the two are very unlikely to be identity, so when you are attempting to expand existing practices to include international SEO, it’s important that you avoid simply copying and pasting, unless you follow that up with rigorous […]
Digital Marketing: More Local Than You Think
Digital marketing is unique in the history of the marketing industry because of its ability to reach a global audience instantaneously. The international appeal of online communication makes it easy to think of that global reach as the primary driver of online marketing, and there may have been a time when that was the case. […]
Search Engine Optimization May Be Needed for Customer Retention
If ecommerce was just supplemental for you, search engine optimization might not have been necessary. Coronavirus has helped change that.
Digital Marketing Supplements Traditional, Local Advertising
Business with a local customer base may have good reason to focus on traditional advertising. But digital marketing still plays a role.
Social Media Marketing Should Anticipate Unpopular Business Decisions
Can social media marketing overcome the backlash that sometimes arises from rational business decisions? That’s the question posed by a number of recent incidents in which companies took certain steps to avoid alienating the one-billion-consumer Chinese market. Unfortunately for those companies, doing so made them look kind of unfriendly to democratic ideals. The protests in […]
Quantity Over Quality Okay for Los Angeles Web Marketing Company
A Los Angeles web marketing company doesn’t have to personally generate news articles for local companies. If it does its work effectively, it will set the tone for article that emerge through their own channels. You probably don’t realize just how far the reach of a Los Angeles web marketing company can extend. But a […]
Local Web Design Firm vs. Telecommuting
Generally speaking, it’s equally acceptable to hire a local web design firm or one that provides a service for you remotely. There are certainly advantages to being able to sit down face-to-face with a contractor and to know that you and they are keeping roughly the same hours. But a telecommuter might prove to be […]
Coordinating Offline and Online Marketing
Among the many challenges of online marketing is the question of how to balance it with more traditional methods. Companies with brick-and-mortar stores or direct client relations generally still have to rely on tactics like print advertisements and direct marketing, in addition to online marketing. This raises questions about how to split both your budget […]
Local and National Roles for a Los Angeles Web Marketing Company
A Los Angeles web marketing company ought to be able to run a national advertising campaign for you. But the particular value of such a firm may be in the locally-oriented marketing it provides. Local web marketing firms are increasingly in demand, and with good reason. According to a recent Industry Watch Report from BIA/Kelsey, […]
Shifting from Corporate to Local Social Media Marketing
In my previous post, I discussed the potential need for local search engine optimization even in situations where one’s marketing strategy started out with a general focus. It occurs to me that it is worth pointing out that many of the same observations apply to social media marketing, as well. That is, if you have […]
