Coordinating Offline and Online Marketing

Among the many challenges of online marketing is the question of how to balance it with more traditional methods. Companies with brick-and-mortar stores or direct client relations generally still have to rely on tactics like print advertisements and direct marketing, in addition to online marketing. This raises questions about how to split both your budget […]

Local and National Roles for a Los Angeles Web Marketing Company

A Los Angeles web marketing company ought to be able to run a national advertising campaign for you. But the particular value of such a firm may be in the locally-oriented marketing it provides. Local web marketing firms are increasingly in demand, and with good reason. According to a recent Industry Watch Report from BIA/Kelsey, […]

Shifting from Corporate to Local Social Media Marketing

In my previous post, I discussed the potential need for local search engine optimization even in situations where one’s marketing strategy started out with a general focus. It occurs to me that it is worth pointing out that many of the same observations apply to social media marketing, as well. That is, if you have […]

You Can Start General, but Local SEO Focus is Important

Local SEO company If your web marketing campaign involves multiple different localities, it’s important for you to carefully consider whether it’s better for you to try to integrate all relevant keywords and strategies onto one site, or whether to create a separate web presence for each local readership. Ideally, this is something that you will […]

Web Marketing: Always Worthwhile, Not Always Effective

When I originally saw this article at Promotion World, I was amazed by the fact that the author felt the need to ask the title question: “When is internet marketing worthwhile.” So I was relieved when I read on to see that he knew the obvious answer. The concept of internet marketing is always worthwhile, […]

Bad Accent: Good Publicity?

When managing your brand on social media, one trick you ought to know is how to deal with things that skirt the edge of bad publicity. Your local social media company ought to know the difference between a libelous insult that requires a sober response, and a good-natured dig that you can play around with […]