How a Web Design Company Can Strengthen Calls to Action
The initial goal of your web marketing and SEO campaign is, of course, to get people to click onto your site. But your web design company is largely responsible for fulfilling an equally important goal: turning clicks into real action. “Action” in this case might refer to making a purchase through your e-commerce site, providing […]
A.I.’s Impact on a Los Angeles SEO Company
Search engine optimization has been evolving ever since it came into existence. At one point, the advent of local SEO prompted people to shift from relying on just any old SEO company to seeing particular value in a Los Angeles SEO company. Later on, as rankings started to become interwoven with issues of site design […]
Discovering Best Practices with a Los Angeles SEO Company
One of the major challenges of search engine optimization involves dealing with the vagaries of the industry, or the situations in which best practices are not absolutely clear cut. This is also part of the reason why a site owner should develop a close collaborative relationship with his or her SEO company. And if the […]
You Can Start General, but Local SEO Focus is Important
Local SEO company If your web marketing campaign involves multiple different localities, it’s important for you to carefully consider whether it’s better for you to try to integrate all relevant keywords and strategies onto one site, or whether to create a separate web presence for each local readership. Ideally, this is something that you will […]
SEO Plus Audience Insights
The Next Scoop recently published an article on the important interplay between search engine optimization and audience insights, or analysis of the needs and behaviors of those who are visiting your site. The relationship between these things can hardly be under-emphasized. But I find that most writers who comment on it are neglectful of the […]
Mobile SEO Means Local SEO
On Wednesday, Mass Central published an article on the difference between mobile and desktop SEO. I’ve previously talked about the need for optimizing one’s website for mobile users, and I’ve pointed out that different businesses might have to give precedence to one type of web user over another. But I’ve given less attention to the […]
Inbound Links are Important No Matter What
A recent article at CIO cites some new analysis by Stone Temple Consulting in order to argue that inbound links may be “more important than you think” when it comes to search engine optimization. That’s actually rather difficult to believe, at least from the perspective of what I think. But then again, I have always […]
Jennifer Aniston’s Lesson on Social Media
Jennifer Aniston recently spoke with People magazine about her experience taking temporary control of the Instagram account for her company, Living Proof. By some accounts, the Friends actress did a good job presenting relevant and share-able images to the company’s followers. But she reportedly found the experience stressful, saying with apparent surprise that such social […]
Lauren Conrad Bans the Word “Skinny” – Should You?
The fashion designer Lauren Conrad received widespread press on Tuesday when it was announced that her lifestyle and fashion blog had banned a number of words that she identified as contributing to body-shaming. These include “thin,” “slim,” and “skinny.” It’s an interesting response to emerging social trends that push for more widespread acceptance of different […]
The Importance of Local SEO
Business 2 Community has once again posted a helpful article featuring tips for Search Engine Optimization. But this latest list is of particular interest to Pink Shark Marketing because of our special emphasis on working a local SEO company. The article makes it clear that the local angle is under-appreciated in setting SEO strategy. […]