Coordinating Offline and Online Marketing

Among the many challenges of online marketing is the question of how to balance it with more traditional methods. Companies with brick-and-mortar stores or direct client relations generally still have to rely on tactics like print advertisements and direct marketing, in addition to online marketing. This raises questions about how to split both your budget […]

SEO Plus Paid Ads, and More

A brief new article in the Pay-Per-Click section of Search Engine Watch makes the argument that you should probably invest in paid web search ads even if your local SEO company is running a currently successful optimization campaign. It implies that even if you’re operating on the West Coast and exceeding the search rankings of […]

SEO: Myths and Misunderstanding

There are a number of myths surrounding SEO, and these can be harmful to your business if not dispelled by the business owner or his local SEO company. If you want a fuller understanding of what those myths are, a Google search will turn up numerous articles on the topic, or you could just stay […]

Fastest Way to Lose Your Customers?

It is a key factor to any business’ long term success to reduce customer defections. Therefore it is not surprising most business owners are unaware that a lack of Internet presence could be keeping them from not only loosing potential consumers as well as retaining current customers. With all the innovative technology in our modern […]

Beyond Facebook and Twitter

For several years now, it has been fairly obvious to anyone familiar with the phrase “social media” that Facebook and Twitter are indispensable tools for reaching the public. But social media has come a long way and if those are still the only two services that spring to mind when you think about your SEO […]

How Can Social Media Help My Business?

There are two very different ways you can look at the role that social media plays for your business. One angle shows you how you can use Facebook, Twitter, and other services to reach your customers. The other describes how your customers can use those services to reach you. Both of these considerations are equally […]

Geofeedia and Place-Specific Social Media Marketing

The recent influx of funding for Geofeedia is big news for the future of social media marketing. The Chicago-based company allows its customers to monitor social media activity based on location, and it has just received 3.5 million dollars in venture funding, which it plans to use to double its staff over the course of […]