social media - Pink Shark

If the Length of a Tweet can Change, Anything Can

The internet was abuzz this week with reports that Twitter, the popular micro-blogging platform, was considering the possibility of effectively changing its entire identity by allow messages as long as 10,000 characters – an almost unfathomable increase over its current limit of 140. While 10,000 and the birth of long form on Twitter would completely […]

Does Your Web Marketing Need a Fresh Face in 2016

The New Year is as good a time as any to reflect on what has and has not been working for your business and your web marketing strategy. It can be highly effective to look back over an entire calendar year and see what your quarterly data says about a range of conditions and goals. […]

The Best Way to Save Time on Social Media

This week, a post at Social Barrel offered up a series of measures that online business owners can take to better manage the time that they invest into social media marketing. The tips included establishing an explicit strategy ahead of time, automating a portion of posts to all relevant platforms, and setting strict time limits […]

Learn from the Mistakes of Others

There’s a well-known cliché that goes, “Never make the same mistake twice.” For that matter, in the era of social media and the internet’s notoriously long memory, we can expand the saying to be, “Never repeat any mistake, even if you weren’t the person who made it in the first place.” When it comes to […]

Social Media and the “Mystery” of Movie Stars

In a recent interview with The Hollywood Reporter, Will Smith made some interesting remarks about social media and movie stardom. He suggested that he would not have been able to follow his course to building a film career if he had been coming up in an age of social media. The star of the forthcoming […]

Coordinating Sales and Promotions with Social Media Marketing

Any local social media company that you work with for e-commerce marketing should understand that the central goal of their efforts is to generate immediate sales from cold traffic. Of course there are a range of secondary tasks that go along with that, like branding and lead-generation. But when it comes down to it, social […]

Interactive Social Media Involves Communication on Both Sides

We’ve noticed something in all of our recent reading of information and advice-based articles regarding the development of social media engagement. In articles such as the recent four-point guide to interactive content from Entrepreneur.com, terms like “interactive” have an oddly diminished meaning. The web is replete with examples of how an online business or a […]

Quality Vs. Quantity in Social Media and SEO

In a brief article at the Huffington Post, Kimberly E. Stone recently outlined three mistakes that companies frequently make in trying to develop their voice and presence on social media. Looking it over, I think her points are accurate but can actually be boiled down into one overarching mistake: privileging quantity over quality. This is […]

Even Now, Not Everyone is Using SEO and Content Marketing Together

In the past few days, both Entrepreneur.com and MemeBurn have posted articles offering analysis and advice about the combination of search engine optimization and content marketing strategies. Entrepreneur suggests that people who’ve retained outmoded thinking tend to focus on SEO in isolation, while MemeBurn feels that SEO and content marketing have actually been viewed as […]