New Laws Pose Challenges to Social Media Company Efforts

Legal changes in multiple countries could change how a social media company is expected to do business, on both a local and a global scale. The appropriateness of relevant laws may be a matter of debate, but they reflect the fact that the internet in general is becoming a more tightly regulated place. It was […]

Los Angeles Social Media Company Corrects Your Past Mistakes

For a Los Angeles social media company, day-to-day work may involve not just marketing but also the slightly different and more controversial task of reputation management. Work in that area might entail reacting to the airing of a client’s dirty laundry, or locating and finding that laundry before it is discovered. On the other hand, […]

New Year’s Resolutions and Your Los Angeles Social Media Company

It’s often worthwhile for a Los Angeles social media company and its clients to keep an eye on viral news stories and consider what they might say about commercial social media campaigns. These efforts need not be limited to stories involving a competing business or another Los Angeles social media company. They may also include […]

A Social Media Campaign Should Adopt Innovations Quickly

If your social media campaign has recently adopted the “stories” features of Instagram or YouTube, you may not be aware of its origins on Snapchat. The sharing of similar features across different platforms is a testament to the early successes that such innovations have shown by increasing engagement. And for the architects of a social […]

Does Your Social Media Marketing Overlook Instagram?

You probably recognize Facebook, Twitter, and Instagram as the “big three” outlets for social media marketing. You probably also would agree that of these three, Instagram is the least important. Statistics seem to indicate that this is a fairly common perception. According to a survey by Buffer of social media marketing professionals, only 70 percent […]

How Newfound Transparency Affects a Local Social Media Company

Your local social media company may have to readjust its marketing strategies to accommodate the latest changes in how the world’s largest social media platform displays third-party advertising. As part of a continuing effort to right past wrongs and alleviate user concerns regarding deceptive use of targeted advertising, Facebook recently announced that it would bolster […]

Social Media Companies vs. the “Moral Mob”

There is recent research by Stanford University that may be of some interest to social media companies and their clients. It indicates that when someone is subjected to mass shaming for objectionable content posted on Facebook, Twitter, or other platforms, the ultimate effect is often the opposite of what the “moral mob” intended. Instead of […]

Does Your Local Web Design Company Understand Typography?

Typography has a prominent place on the list of subjects about which your local web design company should have clear expertise. I’ve hinted at this topic in previous posts, as when I pointed to the importance of carefully choosing a site’s color palate. But color is only one aspect of font selection, and it’s only […]

The First Job of a Web Marketing Firm: Competitive Research

In various posts, I have emphasized the importance of web marketing firm wearing many hats. There are a number of different ways in which different web marketing services overlap, and they may call for a web marketing firm to have a reasonable level of expertise in web design, social media, search engine optimization, and more. […]

A Los Angeles Social Media Company May See Opportunities You Don’t

Opportunities to get in on the ground floor of a new social media phenomenon don’t happen every day, but they do happen. It’s worth noting that the average company president or in-house social media manager is less likely to recognize those opportunities than a Los Angeles social media company. And without professional social media services, […]