How Social Media Marketing Can Head Off Controversy
I’ve definitely written about the topic of controversy in social media marketing before. But it is a topic that bears repeating on a fairly regular basis. That’s partly because backlash from social media influencers doesn’t only follow blindly insensitive remarks. It can also be the road of Hell that follows from good intentions. One interesting […]
Social Media Day Provides Opportunity to Reflect on Cultural Impact
Did you do anything to celebrate Social Media Day on Friday? Did you reach out to your local social media company to thank them for what they do, or to congratulate them on being in an industry that has had such a transformative impact on the way we communicate, market, and otherwise interact? As one […]
Shifting from Corporate to Local Social Media Marketing
In my previous post, I discussed the potential need for local search engine optimization even in situations where one’s marketing strategy started out with a general focus. It occurs to me that it is worth pointing out that many of the same observations apply to social media marketing, as well. That is, if you have […]
Social Media in Drip Marketing
If you’re not sure what “drip marketing” is, Cleverism has published a well-written and thorough explanation, complete with a list of key benefits, best practices, and different means by which this type of marketing can be implemented. It is well worth reading the entire article if this is a topic of interest to you. Or […]
Social Media Holds Similar Value for Business and Politics
Among the consequences of the 2016 presidential election is a potentially lasting reduction in confidence about the accuracy of polling. Nearly all of the poll numbers turned out to be wrong, making Donald Trump’s victory on November 9 a stunning upset. But could this election also be remembered as an instance of social media beginning […]
Social Media as a Matter of Life and Death
On Wednesday, Gizmodo claimed that following the right people on social media can save your life. But other approaches to the same underlying story emphasize that saying the wrong thing on social media can potentially give a court of law the incentive it needs to end yours. That story involves the criminal case against Zachary […]
Iranian Elections as Reminder of the Power of Social Media
It’s always interesting when global events highlight the often surprising amounts of influence that can be wielded by social media users and local social media companies. For instance, did you know that there are elections took place in Iran recently? The campaigns for the country’s parliament and Assembly of Experts are the first since the […]
Don’t Lose Sleep over Social Media
A recent study conducted by the University of Pennsylvania had revealed the excessive use of social media is linked to sleep disturbance. This information is probably unsurprising to many people, and perhaps least so to those who are addicted to social media not only because they enjoy on it but also because they depend on […]
Facebook: An Unprecedented Opportunity and Challenge
Would it be a terrible exaggeration to suggest that Facebook is the most successful single venture in history? It’s not just that Facebook made Mark Zuckerberg a billionaire virtually overnight, or that its 2012 IPO was one of the biggest in history. The success of Facebook is as much social and cultural as it is […]
There’s Still Much Potential for Social Media in Politics
The Huffington Post recently published a very interesting article about the impact of social media on the business of government, from elections to governance, policymaking, and diplomacy. This speaks to observations that I’ve certainly made in the past regarding the ever-growing reach and importance of social media and the potentially game-changing effects of a local […]