Certain kinds of social media marketing may soon have to rely more heavily on organic methods of reaching an audience. That’s because at least where Twitter is concerned, paid ads will be off-limits to political messaging. It’s not entirely clear…
Sometimes a social media campaign is connected to a well-recognized event like a holiday. Sometimes it creates one. Did you know that October 8 is Fat Bear Tuesday? And did you know that Fat Bear Tuesday is the culmination of…
This may seem like a strange notion, but a professionally-managed digital marketing strategy can make you seem more human. The impersonal nature of online communication is a problem for anyone who wants to connect with prospective customers, clients, or partners….
Social media professionals are coming to the point at which they have to start seriously considering the preferences of “Generation Z.” People finally seem to be getting over the habit of using “Millennial” to describe anyone younger than themselves, now…
How do the services of a local social media company compare to the effects of a brief partnership with a social media “influencer”? The former represents a large-scale campaign that may generate sustained returns. The latter is a flash-in-the pan…
Is this a digital marketing success story or a cautionary tale about not trusting what you see on the internet? Maybe it’s both. It was recently reported that an ordinary Texas construction worker known only as Omar had racked up…
Social media marketing, like most things on the internet, is a potential mine field of hate and negativity. This is something everyone should be aware of upfront when crafting a digital marketing strategy. Online businesses and their social media marketing…
There are a lot of statistics that highlight the profound impact that social media marketing can have on sales for a particular company or an entire industry. If your own social media marketing agency is able to effectively tap into…
The work of a search engine optimization company is not necessarily limited just to its clients’ websites. If you’ve employed the services of such a company, you may have never considered that its expertise could be utilized elsewhere. But if…
Legal changes in multiple countries could change how a social media company is expected to do business, on both a local and a global scale. The appropriateness of relevant laws may be a matter of debate, but they reflect the…
