How Can Social Media Help My Business?

There are two very different ways you can look at the role that social media plays for your business. One angle shows you how you can use Facebook, Twitter, and other services to reach your customers. The other describes how your customers can use those services to reach you. Both of these considerations are equally […]

Let Your SEO Talk to Your Social Media

There was a good article just posted at Search Engine Land that focuses on one of the most common traps that people fall into when they’re chasing after search engine optimization. Many businesses obsess over search engine results for a pre-determined set of keywords and forget that their exposure through other media and other marketing […]

All on its own, what’s a Website Worth to your Business?

A business column published on Tuesday at USA Today counsels business owners to make sure that they have up-to-date websites. It drives the point home with several anecdotes about entrepreneurs who failed to attach sufficient importance to the online portion of their business, and who lost leads as a result.   Obviously, the author is […]

Politics can Have its Place in Social Media Marketing

Forbes posted an article on Tuesday profiling the social media activism of the Gap clothing company. Instead of just celebrating the company’s brands and announcing product releases, Gap has embraced an activist message and has attached its name to campaigns for a higher minimum wage and for the closure of the pay gap between men […]

Relevance is More Relevant than Ever

I recently linked to a Guardian article about the perceived (but not actual) death of social media marketing. What I haven’t specifically mentioned yet is that the article points out that those concerns are based in large part on the fact that Twitter plans to change its algorithm so that tweets will no longer be […]

Is Organic Social Media Dead?

There were two separate but related stories about social media in the news the other day. An article in The Guardian indicates that many businesses and entrepreneurs are lamenting what is perceived as the death of organic social media marketing. Evidently, Facebook and Twitter are adjusting their algorithms in a way that makes it increasingly […]