Video Format Options for Digital Marketing

Digital marketing tutorials are more and more likely to place strong emphasis on video content. This trend is based on very real demand, and it recognizes the powerful roles that video content can play in any brand strategy. But those roles fall into different categories, and it is good for site owners and their digital […]

Political Conflict Changes the Audience for Social Media Marketing

Social media marketing is, unfortunately, not immune the effects of political bickering. This has arguably never been clearer than in the wake of Donald Trump’s dispute with Twitter over a fact-check of one of his posts. In an apparent act of retaliation, Trump signed an executive order on Thursday that allows government to intrude on […]

Difficult Circumstances Create Opportunities for Cheap Digital Advertising

Digital advertising campaigns could benefit from the captive audiences they have among populations that are on lockdown during the coronavirus pandemic. So it may be somewhat surprising that a number of companies – both large and small – have put their digital advertising on pause. Of course, the thought process is understandable. Commercial activity has […]

Online Marketing Strategies for New Operations During Lockdown

Online marketing strategies have had to undergo some changes during the coronavirus pandemic. In previous posts, I discussed how this trend might apply to search engine optimization and to a company’s social media interactions. But those posts generally focused on companies that are able to make it through the current situation by simply scaling back […]

Social Distancing with a Los Angeles Web Marketing Company

We’re just a Los Angeles web marketing company. We can’t do anything to protect you from coronavirus. But until the panic dies down and people are no longer wary of person-to-person contact, we can give you something to focus on during periods of self-isolation and “social distancing.” Instances of Covid-19 infection are growing across California […]

The Role of Influencers in Digital Marketing in 2020

A recent article at Forbes posed a worthwhile question about digital marketing in 2020: Is influencer marketing worth the investment. The author concluded that the answer is a resounding yes, but I would say that there might be more reason for skepticism than he was ready to admit. This isn’t to say that I’m coming […]

Digital Marketing for Analog Clients

When you think of the client base for a Los Angeles digital marketing firm, you probably just think of a long roster of websites. Some of them might be e-commerce and some might be purely promotional. Some might be local and some might be international. But they all have an established digital presence that just […]

E-Commerce Marketing Demands Professional Data-Collection Tools

In e-commerce marketing, every click that brings someone to a website is a source of potentially valuable data. Site owners may not always know how to capture that data, much less analyze it and feed it back into an e-commerce marketing strategy. But if that site partners with a Los Angeles marketing firm, it can […]

Digital Marketing Must Sometimes Question Trends

A wealth of statistics related to digital marketing recently became available in the form of Mary Meeker’s annual Internet Trends Report. The report conveys interesting data regarding the amount of time Americans spend online, how they use that time, and how digital marketing professionals are reaching them. Any number of these data points could prove […]

Internet Marketing and the “Purchase Funnel”

This blog has variously highlighted the benefits of an internet marketing strategy in which one firm handles multiple online services. These services mainly consist of website design, search engine optimization, social media management, and the buying of targeted ads through third-parties like Google. I’ve typically described coordination among these services as an “integrated strategy.” But […]