Planning + Chance = Successful Digital Marketing

Is this a digital marketing success story or a cautionary tale about not trusting what you see on the internet? Maybe it’s both. It was recently reported that an ordinary Texas construction worker known only as Omar had racked up 350,000 Instagram followers in a month, just to prove to his daughter that he could. […]

Social Media Marketing Involves Selectively Embracing Haters

Social media marketing, like most things on the internet, is a potential mine field of hate and negativity. This is something everyone should be aware of upfront when crafting a digital marketing strategy. Online businesses and their social media marketing partners ought to have some semblance of a plan for dealing with the inevitable and […]

Quantity Over Quality Okay for Los Angeles Web Marketing Company

A Los Angeles web marketing company doesn’t have to personally generate news articles for local companies. If it does its work effectively, it will set the tone for article that emerge through their own channels. You probably don’t realize just how far the reach of a Los Angeles web marketing company can extend. But a […]

Does Your Digital Marketing Company Utilize Mobile Video?

It’s no secret that mobile marketing is increasingly high on the list of priorities for any given digital marketing company. I’ve discussed its importance before while emphasizing the need for a strategy that encompasses multiple platforms and takes into account the unique web browsing habits of your target audience. Not all users are married to […]

A.I. Won’t Replace a Los Angeles Digital Marketing Company

Is the average Los Angeles digital marketing company at risk of being replaced by artificial intelligence? Not likely. And if you’re a client of such a company, you probably don’t want to see that happen any time soon. Recently, the online marketing industry association IAB Europe conducted a survey in partnership with the media and […]

Emma Stone’s Lesson for a Los Angeles Digital Marketing Company

As a Los Angeles digital marketing company, we at Pink Shark Marketing are perhaps more readily influenced by celebrity culture than a company in, say, North Carolina. But there was a nationally trending news story in the wake of the Golden Globes that I thought might be instructive for some digital marketers and their clients. […]

An Internet Marketing Company Must Show Clients All Metrics

When the owner of a website asks an internet marketing company (Company) to demonstrate his or her return on investment, that company should pull upon a wide range of metrics to show that customer reach, engagement, and conversions are all improving. This is equally true of paid marketing campaigns and organic processes like social media […]

A Good Digital Marketing Firm Mixes “Mundane” with “Cutting Edge”

A digital marketing firm, like a company representing any other industry, is often on the lookout for new, game-changing developments in its field. If you’re a client of such a firm, you’re probably keeping your eyes open for the same thing. It could be what gives you the edge on your competitors and brings in […]

Long-Term Returns from Investing in a Web Marketing Agency

There’s a certain message that this blog has repeatedly conveyed about search engine optimization, but it also relates to what a client should expect from a web marketing agency in general. In fact, it’s advice for life in general. If someone promises you an immediate, outsized return on your investment, you’d better look very closely […]

The Undeclared Value of a Digital Marketing Company

You probably don’t need another reminder about the importance of a good digital marketing company. But recent reports indicate that for the first time ever, online advertising represents half of all advertising sales in the US. This is significant in and of itself, but it doesn’t reflect the true value of digital advertising in today’s […]