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Category: Digital Marketing

Home Archive by Category "Digital Marketing" (Page 4)

How a Local Web Marketing Agency Can Use Video Content Effectively

June 22, 2018Edward Carneycontractors, industry trends, integrated strategy, web design, web marketing

Here’s a statistic that might be important to you and your local web marketing agency: When a website has video content, the average user takes 88 percent longer before closing the page. This and other data suggest that video marketing…

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Coordinating Offline and Online Marketing

May 25, 2018Edward Carneyclient relations, integrated strategy, local marketing, offline marketing, online marketing

Among the many challenges of online marketing is the question of how to balance it with more traditional methods. Companies with brick-and-mortar stores or direct client relations generally still have to rely on tactics like print advertisements and direct marketing,…

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Traditional Partnerships vs. Algorithms in Web Marketing

April 27, 2018Edward Carneyalgorithms, digital marketing, Google, partnership, podcasts

The placement of a company’s web marketing is often handled by algorithms. You’re probably well aware of the basic formula: You play the Google or Amazon ad platform, or maybe a local web marketing company, for the privilege of running…

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The Precise Language of an Internet Marketing Company

March 2, 2018Edward Carney

An internet marketing company should be able to bring specific expertise to a wide range of online outreach efforts. When thinking about web marketing these days, your mind might jump to social media management and search engine optimization, but there…

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A Case Study in the Power of Internet Marketing

February 2, 2018Edward Carneycompanies, Iran, Politics, Telegram, web marketing

If you keep up with international news, you might have heard about a series of anti-government protests that took place in Iran in early January. One interesting thing you might not have heard about those protests is how the government’s…

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SWOT Analyses Among Los Angeles Web Marketing Firms

December 2, 2017Edward Carneyanalytics, clients, contractors, SWOT, web marketing

When a site owner and a Los Angeles web marketing firm begin developing a plan for how to grow traffic to the site, both parties should undertake some serious analysis and make sure that they understand what they can accomplish,…

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The Offline Role of a Web Marketing Agency

November 3, 2017Edward Carneyanalog, digital marketing, integrated strategy, offline marketing, social media

In previous posts, I have tried to emphasize the value of using a web marketing agency that can provide multiple services with equivalent effectiveness. Search engine optimization, social media management, web development: all of these things function better form marketing…

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A Web Marketing Company that Breaks the Mold Can Help Save the Web

September 8, 2017Edward Carneyblack hat, Content Marketing Institute, digital marketing, industry trends, web marketing

The Content Marketing Institute has just published an interesting article criticizing the current state of web marketing.1 It concludes that traditional advertisements are harming the modern landscape of the internet, while massive companies like Google hold back innovation in the…

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More Video Content: A Solution for Some Sites, but Not All

April 1, 2017Edward Carneyindustry trends, los angeles, video, web design, web marketing

In last week’s post, I pointed to a couple of articles speculating about current web design trends. One of those articles made the argument that video content would continue to become much more prevalent throughout this year and beyond. A…

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Influencer Marketing on a Local Scale

March 3, 2017Edward Carney

“Influencer marketing” essentially consists of piggybacking off of people who have a firmly established social reach on one or more platforms. As it is a largely supplementary strategy for web marketing companies, it seems to be given less focus than…

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