SEO Plus Audience Insights

The Next Scoop recently published an article on the important interplay between search engine optimization and audience insights, or analysis of the needs and behaviors of those who are visiting your site. The relationship between these things can hardly be under-emphasized. But I find that most writers who comment on it are neglectful of the […]

Video Content as a Search Engine Optimization Tool

On Thursday, Advanced Web Ranking published an article that highlighted the importance of video content to present-day content strategy. It pointed out that by 2019, video is expected to account for a staggering 80 percent of all internet traffic. The obvious implication of this is that you’re in danger of falling behind the competition if […]

Mobile SEO Means Local SEO

On Wednesday, Mass Central published an article on the difference between mobile and desktop SEO. I’ve previously talked about the need for optimizing one’s website for mobile users, and I’ve pointed out that different businesses might have to give precedence to one type of web user over another. But I’ve given less attention to the […]

Purchasing Leads vs. Organic Leads

Any time you find your business targeting a specific set of potential consumers instead of just advertising to a general audience, you’re engaging in a process that begins with lead generation. Prior to the internet age, that practice might have focused on soliciting names and contact information at trade shows or simply purchasing existing information from […]

It’s Not Too Hard to Avoid SEO Penalties

Forbes recently published an article dealing with search engine optimization and the problem of having rankings penalized for certain types of links. The author argues that although such penalties are a real risk, that risk is generally overblown. And it’s easy to see why he makes that claim. Your local SEO company can’t really just […]

Inbound Links are Important No Matter What

A recent article at CIO cites some new analysis by Stone Temple Consulting in order to argue that inbound links may be “more important than you think” when it comes to search engine optimization. That’s actually rather difficult to believe, at least from the perspective of what I think. But then again, I have always […]

Comprehensive Business Listings Management

Did you know that 88 percent of consumers make a habit of researching companies and products online before making in-person purchases? Pink Shark Marketing can help make sure that those efforts pay off for you, and toward that end we’re proud to introduce our latest tool for managing your business listings across the web. If […]

SEO vs. “Search Engine Manipulation”

On Wednesday, an article at Search Engine Land detailed an ongoing legal battle between Google and e-Ventures Worldwide, emphasizing how it has increased anxiety regarding the acceptability of search engine optimization. Google is defending itself against allegations that it unfairly harmed the plaintiff by removing several sites from its results pages over what Google called […]

Refuting Simplistic SEO Claims – Again

Admittedly, I’m beginning to feel as though I’m beating a dead horse, but the internet continues to spit out misleading articles about search engine optimization and I continue to feel compelled to respond to them. The latest that has come to my attention is this article from the News Times that claims to present a […]

In SEO and Web Marketing: Beware of the Bots

Last week, CIO published an article featuring a fairly staggering statistic. The latest analyses of web traffic find that nearly half of all “visitors” to sites across the web are actually bots. The article goes on to point out that this is something that costs companies money, as well as potentially misleading them about the […]