Adapting SEO and Web Marketing to Google’s SERP Change
On Wednesday, Search Engine Land posted a very helpful article about the recent change to how Google’s search engine results page is displayed. In response to the growing prevalence of narrow mobile displays and the ways in which web users have conditioned their eyes to avoid ads, Google has removed the sidebar ads and placed […]
From Your Website to Other Media
An excellent local social media company or SEO company should provide your business’s website with a steady stream of excellent content. This is its main task and the means by which a web marketing firm can drive relevant readership to your site while making it more appealing to search engine algorithms. Something that is extremely […]
Another Look at the Changing Face of SEO
Inc.com published a feature on Monday in which it solicited an expert’s opinion on the ways in which Search Engine Optimization is changing. The discussion was brief and general, and while it didn’t provide earth-shaking insights into the changing nature of SEO, it did serve as a valuable reminder of the fact that that nature […]
Reminder: Signs of a Bad SEO Firm
The Huffington Post recently published an article advising readers of when they should consider ending a relationship with a local SEO company, or avoiding it in the first place. The piece deftly draws together a number of points that I’ve been making since I started posting at the Pink Shark Marketing blog. Specifically, it reminds […]
Always Vet Your Local SEO Company
The Huffington Post recently published an article detailing and dispelling a handful of SEO myths, most of which seem to recur year after year. It’s well worth reading that list and understanding the author’s responses, although she seems to admit in her introduction that you shouldn’t take the view of any one SEO professional or […]
Does Your Web Marketing Need a Fresh Face in 2016
The New Year is as good a time as any to reflect on what has and has not been working for your business and your web marketing strategy. It can be highly effective to look back over an entire calendar year and see what your quarterly data says about a range of conditions and goals. […]
New Google Guidelines Provide Enhanced Tools for SEO
A Magician Rarely Reveals His Tricks… We may be entering a new era of search engine optimization. As Search Engine Journal has pointed out, Google recently made the unprecedented decision to publicly release its guidelines for search quality evaluation, following the latest major revision of those guidelines. Google took care to point out that they […]
A Good Keyword Strategy is Never Finished
There is a new article at Search Engine Land that discusses how one can utilize a range of analytic tools to identify previously-overlooked search terms, which might be uniquely capable of both driving traffic to an e-commerce site and converting those visits to sales. The article continues to explain that there are so many hidden […]
Monitoring User Intent in Web Searches
The work of a Los Angeles SEO company is constantly growing in complexity. The internet abounds with articles pointing out that what might have worked once upon a time is no longer adequate, be it in major local markets or in conducting remote SEO work for companies throughout the world. Case in point, Search Engine […]
Quality Vs. Quantity in Social Media and SEO
In a brief article at the Huffington Post, Kimberly E. Stone recently outlined three mistakes that companies frequently make in trying to develop their voice and presence on social media. Looking it over, I think her points are accurate but can actually be boiled down into one overarching mistake: privileging quantity over quality. This is […]
