Long-Term Returns from Investing in a Web Marketing Agency

There’s a certain message that this blog has repeatedly conveyed about search engine optimization, but it also relates to what a client should expect from a web marketing agency in general. In fact, it’s advice for life in general. If someone promises you an immediate, outsized return on your investment, you’d better look very closely […]

A Los Angeles SEO Company Creates Trends Instead of Following

I’ve frequently used this blog to discuss some of the industry trends that can affect a Los Angeles SEO company. But it is important to note that promoting understanding of such trends does not presuppose that they should always be followed. Certainly, where the work of a Los Angeles SEO company is concerned, blind adherence […]

Don’t Discount the Role of a Los Angeles SEO Company

The market analysis firm Clutch recently conducted a survey whose results should be pretty alarming to any Los Angeles SEO company. It underscored the unfortunate disregard for SEO in the current digital marketplace, as more and more website owners are focused on the instant gratification of social media marketing, to the exclusion of strategies that […]

How a Los Angeles SEO Company May React to Poor Customer Reviews

You probably won’t be the least bit surprised to find that negative customer reviews can drag down your site’s search ranking. A good Los Angeles SEO company can help to counteract this effect, but its efforts will only be truly effective if the company also deals in other web services like social media management. Bad […]

Video Content as a Search Engine Optimization Tool

On Thursday, Advanced Web Ranking published an article that highlighted the importance of video content to present-day content strategy. It pointed out that by 2019, video is expected to account for a staggering 80 percent of all internet traffic. The obvious implication of this is that you’re in danger of falling behind the competition if […]

SEO: Myths and Misunderstanding

There are a number of myths surrounding SEO, and these can be harmful to your business if not dispelled by the business owner or his local SEO company. If you want a fuller understanding of what those myths are, a Google search will turn up numerous articles on the topic, or you could just stay […]

Don’t Try to Go it Alone on SEO

A new article at Business 2 Community focuses on the by now well-known concept that search engine optimization is virtually synonymous with good content. The author points out that this has been emphasized already by other leading sources including the Huffington Post and Quick Sprout. But she gives the most attention to a video on […]

LSI Keywords for SEO

Previously, essential words would effortlessly rank a website page just by embedding a lot of it into one article. Google now rebuffs the individuals who do that and everybody fears decisive word stuffing and over-enhancing. So what caution can we take to keep ourselves from being penalized? Google affirms that by utilizing more Latent Semantic […]

Let Your SEO Talk to Your Social Media

There was a good article just posted at Search Engine Land that focuses on one of the most common traps that people fall into when they’re chasing after search engine optimization. Many businesses obsess over search engine results for a pre-determined set of keywords and forget that their exposure through other media and other marketing […]

NoFollow Backlinks

I’ve come to realize that the SEO community is divided on the matter of nofollow backlinks, with some people defending their merits and others insisting that they are useless for site rankings (and therefore useless overall).   To me, it seems like a no-brainer that the first group is correct and that nofollow backlinks are […]