Another Look at the Changing Face of SEO
Inc.com published a feature on Monday in which it solicited an expert’s opinion on the ways in which Search Engine Optimization is changing. The discussion was brief and general, and while it didn’t provide earth-shaking insights into the changing nature of SEO, it did serve as a valuable reminder of the fact that that nature […]
E-mail Marketing Still Relevant and Effective
In an era when web marketing is largely dominated by emerging social media platforms and strategies, it can be remarkably easy to overlook the older means of reaching out to customers and leads online. But even in an internet landscape that has dramatically changed over more than two decades, classic e-mail advertisements remain an effective […]
Responsive Web Design and its Effects on Marketing
A couple of months ago, various year-end assessments of the web design industry emphasized the importance of “responsive web design” for local web design companies in 2016 and beyond. In case you are still unfamiliar with the term, “responsive web design” refers to the general features that make a website capable of adapting to the […]
Iranian Elections as Reminder of the Power of Social Media
It’s always interesting when global events highlight the often surprising amounts of influence that can be wielded by social media users and local social media companies. For instance, did you know that there are elections took place in Iran recently? The campaigns for the country’s parliament and Assembly of Experts are the first since the […]
Reminder: Signs of a Bad SEO Firm
The Huffington Post recently published an article advising readers of when they should consider ending a relationship with a local SEO company, or avoiding it in the first place. The piece deftly draws together a number of points that I’ve been making since I started posting at the Pink Shark Marketing blog. Specifically, it reminds […]
Internet Marketing Tools Should be Used by Experts
Entrepreneur ran an article two weeks ago in which a contributing online marketing expert gave an overview of seven tools that he recommends people invest in for the success of various aspects of their marketing campaigns. It serves as a useful introduction to those tools, although the list is by no means comprehensive, and actually […]
Responsive Web Design and Integrated Web Marketing
If you were paying attention during the last couple of months as web design professionals published their projections about what web design has in store for 2016, you’re probably familiar with topics like “responsive web design.” The need to build web sites that can adjust their display to fit a variety of devices is one […]
Don’t Lose Sleep over Social Media
A recent study conducted by the University of Pennsylvania had revealed the excessive use of social media is linked to sleep disturbance. This information is probably unsurprising to many people, and perhaps least so to those who are addicted to social media not only because they enjoy on it but also because they depend on […]
Facebook: An Unprecedented Opportunity and Challenge
Would it be a terrible exaggeration to suggest that Facebook is the most successful single venture in history? It’s not just that Facebook made Mark Zuckerberg a billionaire virtually overnight, or that its 2012 IPO was one of the biggest in history. The success of Facebook is as much social and cultural as it is […]
There’s Still Much Potential for Social Media in Politics
The Huffington Post recently published a very interesting article about the impact of social media on the business of government, from elections to governance, policymaking, and diplomacy. This speaks to observations that I’ve certainly made in the past regarding the ever-growing reach and importance of social media and the potentially game-changing effects of a local […]