Always Vet Your Local SEO Company
The Huffington Post recently published an article detailing and dispelling a handful of SEO myths, most of which seem to recur year after year. It’s well worth reading that list and understanding the author’s responses, although she seems to admit in her introduction that you shouldn’t take the view of any one SEO professional or […]
If the Length of a Tweet can Change, Anything Can
The internet was abuzz this week with reports that Twitter, the popular micro-blogging platform, was considering the possibility of effectively changing its entire identity by allow messages as long as 10,000 characters – an almost unfathomable increase over its current limit of 140. While 10,000 and the birth of long form on Twitter would completely […]
Does Your Web Marketing Need a Fresh Face in 2016
The New Year is as good a time as any to reflect on what has and has not been working for your business and your web marketing strategy. It can be highly effective to look back over an entire calendar year and see what your quarterly data says about a range of conditions and goals. […]
The Best Way to Save Time on Social Media
This week, a post at Social Barrel offered up a series of measures that online business owners can take to better manage the time that they invest into social media marketing. The tips included establishing an explicit strategy ahead of time, automating a portion of posts to all relevant platforms, and setting strict time limits […]
Learn from the Mistakes of Others
There’s a well-known cliché that goes, “Never make the same mistake twice.” For that matter, in the era of social media and the internet’s notoriously long memory, we can expand the saying to be, “Never repeat any mistake, even if you weren’t the person who made it in the first place.” When it comes to […]
The ONE Website Design Technique Proven to Increase Sales
Make. More. Sales. The absolute end all, be all way, to make your company more profit is to make more sales. A process easier said than done, finding any sort of new sales opportunities can result in massive gains for you and your company. Websites provide an untapped sales market for many companies. Businesses […]
New Google Guidelines Provide Enhanced Tools for SEO
A Magician Rarely Reveals His Tricks… We may be entering a new era of search engine optimization. As Search Engine Journal has pointed out, Google recently made the unprecedented decision to publicly release its guidelines for search quality evaluation, following the latest major revision of those guidelines. Google took care to point out that they […]
Social Media and the “Mystery” of Movie Stars
In a recent interview with The Hollywood Reporter, Will Smith made some interesting remarks about social media and movie stardom. He suggested that he would not have been able to follow his course to building a film career if he had been coming up in an age of social media. The star of the forthcoming […]
A Good Keyword Strategy is Never Finished
There is a new article at Search Engine Land that discusses how one can utilize a range of analytic tools to identify previously-overlooked search terms, which might be uniquely capable of both driving traffic to an e-commerce site and converting those visits to sales. The article continues to explain that there are so many hidden […]
Using Social Media to Promote User-Generated Content [Infographic]
Social Media Link recently produced infographic presenting information related to use and impact of online reviews of a product or service. The data was gathered from a survey of some 21,000 consumers and should provide ecommerce websites and their local social media companies with a renewed understanding of the importance of engaging with an active community […]